Media Acquisition Specialist
2 weeks ago
The Media Acquisition Specialist plays a crucial role in supporting the Media Manager and Buyers by handling various tasks related to the daily upkeep of paid linear media schedules across all active markets and tactics.
Key ResponsibilitiesEssential duties include, but are not limited to:
- Assisting buyers with the submission and confirmation of station orders.
- Monitoring the execution of all media schedules (broadcast, cable, radio, OTT, OOH).
- Cross-referencing quarterly budgets against expenditures by market and medium.
- Reviewing and approving or rejecting make-goods.
- Maintaining the media tracker.
- Requesting and verifying Pre and Post logs for each of our TV/Cable/Radio schedules.
- Requesting post-campaign analysis following the conclusion of quarterly campaigns.
- Learning to utilize consumer research and competitive intelligence tools (Kantar, Nielsen, SQAD, etc.) to identify key trends and insights.
- Ensuring timely completion of all billing and adherence to monthly deadlines.
- Preparing reports, reconciling discrepancies, compiling spreadsheets, assisting in presentations, and entering media buy information as required.
- Maintaining media buys in our buying software, including make-goods and monthly discrepancies.
- Assisting with market research and media vendor opportunities.
- Monitoring ongoing buys, arranging for make-goods and credits.
- Tracking linear media expenditures to ensure compliance with budgetary constraints.
- Researching and documenting trends, innovations, and changes impacting media buying.
- Collaborating with clients and media team members to resolve media billing issues.
- Analyzing and interpreting campaign results in collaboration with the team.
- Occasionally distributing traffic instructions, partnering with the creative/traffic team to monitor deadlines and deliverables, sending creative assets to media partners, and responding to inquiries as needed.
- Preparing and maintaining records, digital reports, analytics, and other periodic reports as necessary.
- Building effective communication with managers, buyers, sales representatives, and other departments, including analytics, accounting, and creative teams to foster a cohesive team dynamic.
- Following a training program established with buyers to learn the nuances of estimating, negotiating, purchasing, and managing broadcast schedules.
- Demonstrating a genuine interest in media pop culture and staying updated with media trends.
- Assisting with radio buys and smaller TV and cable purchases under supervision and approval.
Education/Experience:
Bachelor's degree (B.A. or B.S.) or equivalent from a four-year college in marketing, communications, business, or a related field. A minimum of one year of experience in a marketing support role is required. An equivalent combination of education and experience will be considered.
Computer Skills:
To excel in this role, proficiency in Microsoft Word and Excel is essential. Familiarity with media software such as Kantar, Nielsen, or Strata is also required.
Compensation and Benefits
The compensation for this position will be determined based on various factors, including education, relevant work experience, knowledge, skills, and abilities, as well as internal equity and alignment with geographic market data. Living Spaces reserves the right to modify this pay range at any time.
Benefits Include:
Medical, Dental, Vision, 401(k) (full and part-time eligible), Vacation, Sick Time, Flex Spending Account, Employee Assistance Program. For more details, please visit our website.
Equal Opportunity Employer
Living Spaces is committed to maintaining a workplace free from discrimination based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, physical or mental disability, age, military status, or any other protected status.
E-VerifyLiving Spaces participates in E-Verify to verify the identity and employment eligibility of all newly-hired team members.
Applicant PrivacyWe respect your privacy and are committed to protecting your personal information.
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