Social Media Manager

6 days ago

Columbia, South Carolina, United States Pacific Northwest National Laboratory Full time

Social Media Strategy

  • Develop and implement a comprehensive social media strategy that aligns with the organization's goals, vision, and objectives.
  • Guide the integration of influencers and PNNL leaders into the overall social media efforts, coaching teams and supporting activities that intersect with social media throughout our organization.
  • Create and socialize best-practice guidance and approaches for social media that support PNNL's external communication's messaging across all social media channels.
  • Align the social media strategy with the News & Media team and the Institutional Communications team to support overall goals for External Communications.

Social Media Management

  • Define, develop, and execute a content plan that articulates the relationship between the corporate social media strategy and individual strategies that incorporate social media as part of their campaigns or activities.
  • Understand audience preferences to ensure the social media strategy resonates with stakeholders, using industry trends, emerging insights, and best-practices to guide recommendations.
  • Develop awareness and build coalitions that are aligned in commitment to the social media strategy throughout the organization, helping various teams reach their goals while integrating activities into a cohesive effort and direction.
  • Manage the reporting, planning, and documentation elements of the social media efforts, incorporating a strong business acumen and strategic communication perspective into the process.

Social Media Activation

  • Design and develop key social media campaigns and recommendations that support the organization's overall strategy and institutional goals.
  • Form partnerships with internal stakeholders to provide strategic guidance on supporting the social media strategy effectively.
  • Contribute to thought leadership on social media, stakeholder experience, and emerging trends.
  • Create innovative and engaging social media content for all platforms and identify opportunities to showcase the people, culture, and science supports PNNL's impact.
  • Manage and lead best-practices for social media to incorporate accessibility, DEIA, and intellectual property requirements effectively throughout PNNL's social media efforts.

Social Media Measurement

  • Establish clear and measurable objectives for social media, benchmarking against industry standards.
  • Define key performance indicators (KPIs) and other metrics to measure the effectiveness of the social media strategy to continuously optimize as needed.
  • Be able to translate social media metrics into business metrics and outcomes, effectively communicating audience outcomes, business goals, and alignment of activity to specific impact metrics.
  • Conduct social media metric reporting regularly to provide visibility and transparency into findings, progress, and areas of improvement.

Crisis Management

  • Manage social media crisis or negative feedback in a professional and timely manner.
  • Serve as a senior member of PNNL's Joint Information Center.
  • Manage social media content and channels during a crisis communications scenario.

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