Software Demand Generation Manager

4 days ago


New York, New York, United States CAST Software Inc. Full time
Responsibilities
  • Execute NA lead generation tactics - digital, webinars, events, by CAST or 3rd parties.
  • Qualify for further follow-up NA leads both from local tactics and from globally run programs.
  • Arm sellers progressing leads or prospecting on their own with content likely to increase conversion.
  • Partner with Market Intelligence team to feed demand tactics and sellers with quality prospects.
  • Partner with CAST global marketing team to leverage globally run tactics benefiting NA.

The ideal candidate should have ability to empathize and understand corporate IT and App Dev audiences, experience in the App Dev B2B software space is a plus, familiarity with marketing automation platforms, such as HubSpot, and degree in marketing/communications or degree in IT-related discipline plus marketing experience.



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