Director of Membership Growth

1 day ago


Jacksonville, Florida, United States American Culinary Federation Full time
Job Title: Director of Membership Strategy

At the American Culinary Federation, we are seeking a highly skilled and experienced professional to lead our Membership Department. As the Director of Membership Strategy, you will be responsible for developing and implementing comprehensive strategies to drive membership growth and retention.

Key Responsibilities:
  • Membership Growth Strategy: Develop and execute short- and long-term strategies to expand ACF membership, focusing on reaching a diverse and representative audience that aligns with the evolving culinary industry.
  • Membership Sales and Growth: Create and implement innovative membership sales programs targeting commercial chain accounts, hotels and resorts, country clubs, and non-commercial service accounts.
  • Sales Cycle Initiatives: Identify and engage high-potential leads, initiating the sales cycle and promoting the value of ACF membership to strategic employers and key stakeholders in traditional and non-traditional culinary sectors.
  • Targeted Marketing Campaigns: Develop and execute marketing plans to enhance awareness and recruitment efforts among chefs, employers, educators, students, and other relevant groups.
  • Strategic Alliances: Negotiate and cultivate long-term strategic relationships with industry alliances to create opportunities for membership expansion and collaboration.
  • Membership Sales and Growth Tracking: Implement systems to track and analyze membership sales performance, growth rates, and retention metrics, with regular reporting on trends and opportunities for improvement.
  • Leadership Reporting: Provide detailed membership reports to the Executive Director, Board of Directors, and chapters, including statistics, campaign updates, sales tracking, growth tracking, and retention insights.
  • Membership Department Operations: Manage daily operations of the Membership department, including hiring, training, and supervising staff to ensure optimal performance and strategic alignment.
  • Budget Management: Develop and manage the Membership department budget to ensure financial responsibility and alignment with organizational goals.
  • Cross-Department Collaboration: Work closely with other departments to support strategic planning, problem-solving, and cross-promotion, fostering a unified approach to membership growth.
  • Member Value Proposition: Recommend, develop, and implement improvements to the member value proposition, including affinity programs, to ensure ACF membership remains relevant and valuable to a diverse and growing audience.
Requirements:
  • Education: A minimum of a bachelor's degree in business, marketing, or association management.
  • Experience: A proven track record of successfully closing deals and managing profit and loss in sales, with a minimum of 3 years in a mid-senior level management position.
  • Skills and Traits: Excellent writing skills, analytical, planning, and problem-solving abilities, with a collaborative and positive leadership style.
Work Environment:

This is an in-office position, and the successful candidate will be based at our Jacksonville, FL office. Remote work or hybrid arrangements are not available for this role.

We are an equal opportunity employer and are committed to creating a diverse and inclusive workplace. We celebrate diversity and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.



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