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Senior Onboarding Account Lead

2 months ago

Wakefield, Massachusetts, United States C-4 Analytics Full time
About the Role

C-4 Analytics is seeking a highly skilled Senior Onboarding Account Lead to join our team. As a key member of our digital marketing team, you will be responsible for managing the onboarding process for new clients, ensuring a seamless transition from contract signing to program launch.

Key Responsibilities:

  • Manage the onboarding process for new clients, including welcome calls, scheduling kick-off calls, and developing kick-off materials.
  • Work closely with the Associate Vice President of Client Onboarding & Success to support and deliver strategic media plans to clients.
  • Ensure clients experience a smooth transfer from Phase 1 of onboarding to Phase 2 of producing and executing customized digital marketing strategies.
  • Develop strong relationships with the Sales team to gather background information for seamless transitions.
  • Provide support to the Onboarding team on client presentations, including development, analysis, and execution.
  • Assist in continually improving Phase 1 processes and increasing team efficiency.
  • Manage all aspects of digital marketing campaigns, including paid search, website maintenance, social media, and online reputation.
  • Work cross-functionally with internal productions teams to improve client websites for optimal success.
  • Create client-facing monthly reports on campaign progress and KPIs.
  • Run weekly meetings to update clients on cumulative progress.

Requirements:

  • 2+ years of experience within the automotive industry.
  • 5+ years of client management experience, including at least 1 year working as an Onboarding Specialist or Account Lead.
  • Bachelor's Degree in Business Administration or a related degree.
  • Certifications in Google Analytics, Google Ads, Bing Ads, and Facebook Blueprint.
  • Expert in Local SEO.
  • Stellar presentation skills and ability to demonstrate value to clients.
  • Excellent written and verbal communication skills.
  • A strong sense of urgency and time management skills.