Product Marketing Strategist

1 day ago

Reno, Nevada, United States Mary's Gone Crackers, Inc. Full time

Job Title: Product Marketing Strategist

Classification: Exempt; Full-time

Department: Marketing

Location: Reno, Nevada

Reports to: VP Marketing and Business Development

Position Overview

The Product Marketing Strategist is a proficient marketer responsible for spearheading business planning and marketing execution for Mary's Gone Crackers across North America and International markets. The ideal candidate will drive sustainable growth through a solid foundation of consumer insights, brand positioning, innovation, and consumer-centric marketing strategies that yield sales, profit, market share, and brand equity enhancement. As a Product Marketing Strategist, your focus will be on the consumer, placing them at the core of all initiatives. You will excel in a dynamic, fast-paced environment, fueled by your passion for the snack industry and your ability to navigate complexities effectively.

Essential Functions

  • Brand Strategy: Formulate a strategic framework for the brand's growth initiatives, ensuring a robust pipeline of products and projects. Continuously refine and adapt the brand's foundations to maintain relevance and competitiveness.
  • Brand Activation: Serve as a key liaison between the brand, integrated marketing teams, and external partners. Lead the creation and implementation of marketing strategies to support key products with a strong emphasis on digital, social, and shopper marketing. Establish campaign Key Performance Indicators and associated tactics that align with brand positioning and target audience.
  • Portfolio Management: Evaluate product performance, consumer feedback, research, and market trends to make informed decisions regarding product positioning, messaging, pricing, packaging, formula enhancements, SKU prioritization, and new product introductions within existing lines.
  • Business Planning: Collaborate closely with the innovation team to develop a pipeline of new products that align with the brand's strategic vision. Lead cross-functional teams to ensure timely and budget-compliant project delivery. Communicate project status, challenges, and opportunities to the broader organization.
  • Market and Competitor Analysis: Become an authority on the brand and its competitors, consistently monitoring the market landscape and identifying trends and opportunities to inform future strategies.
  • Data Synthesis and Decision-making: Collect and synthesize data from various sources to make informed decisions and recommendations for brand strategy and marketing initiatives.
  • Sales Collaboration: Work closely with the Sales team to develop compelling selling strategies and create robust plans to secure additional distribution and drive sales velocities at key retailers.
  • Project Delivery: Ensure that projects are completed on time and within budget.
Other Duties and Responsibilities
  • Strategic Vision: With a keen awareness of industry trends and customer insights, you will develop and implement comprehensive marketing strategies that align with long-term business objectives.
  • Project Management: Our fast-paced environment requires effective project management skills to oversee multiple marketing initiatives simultaneously. You will play a crucial role in ensuring projects meet aggressive timelines.
  • Team Leadership and Collaboration: You will excel at inspiring and influencing cross-functional teams, fostering collaboration, and ensuring a unified approach to marketing initiatives with both internal and external stakeholders.
  • Results-Driven Performance: Ownership of business outcomes is central to this role. You will diligently monitor key performance indicators, analyze data, and derive actionable insights to enhance marketing strategies. You will proactively recommend and implement adjustments to maximize success.
  • Other duties as assigned.
Supervisory Responsibility

This position will be an individual contributor.

Travel

Occasional overnight travel (up to 20%) by land and/or air

Mental and Physical Demands
  • Light physical activity performing non-strenuous daily activities of an administrative nature.
  • Manual dexterity sufficient to reach and handle items.
  • Ability to have clear vision at 20 inches or less, or 20 feet or more.
  • Ability to identify and distinguish colors.
  • Ability to adjust focus to bring an object into sharp focus.
Physical Demands

% of time

Stand

10%

Walk

10%

Sit

80%

Talk

50%

Hearing/Listening

50%

Use hands to finger, handle, or feel

70%

Reach with hands and arms

20%

Stoop, kneel, crouch, or crawl

1%

Taste or Smell

1%

Lift up to 10 pounds

60%

Lift up to 25 pounds

1%

Lift up to 50 pounds

0%

Work Environment
  • Well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation.
  • Atmosphere with moderate noise.
Required Education, Experience, Certifications, and Licenses
  • Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
  • 4-6 years of proven experience in brand management or strategic marketing. Relevant industry experience in food and/or consumer goods is strongly preferred.
  • Strong creative thinking with demonstrated ability to build programs with creative, digital, social, public relations, and agency partners.
  • Strong communication, presentation, and negotiation skills with an ability to influence and collaborate cross-functionally across multiple leadership levels and external agencies.
  • Analytical thinking & problem solving: The ability to analyze complex data to identify key insights and barriers to growth with the purpose of proposing solutions and action plans to grow the business.
  • Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic ever-changing working environment.
  • Entrepreneurial can-do attitude to find ways to break down growth barriers and navigate and perform in changing circumstances.
  • Demonstrated positive energy to effectively represent the brand internally and externally.
Core Competencies
  • Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conforms to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.
  • Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plant and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
  • Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
  • Proficient personal computer skills including electronic mail, record keeping, routine database activity, word processing, spreadsheet, graphics, etc.
Note: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

  • Marketing Strategist

    1 day ago

    Reno, Nevada, United States Percepta House Full time

    Job Title: Marketing StrategistJob Summary:We are seeking a highly skilled Marketing Strategist to drive business growth through innovative marketing solutions. The ideal candidate will develop and execute comprehensive marketing strategies, leveraging market trends, customer insights, and competitive analysis to deliver impactful campaigns across multiple...

  • Digital Marketing Strategist

    4 weeks ago

    Reno, Nevada, United States Greater Nevada Credit Union Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Specialist to join our team at Greater Nevada Credit Union. As a key member of our marketing team, you will be responsible for developing and executing digital marketing campaigns to enhance member engagement and drive credit union growth.Key ResponsibilitiesDevelop and implement digital...

  • Marketing Strategist

    3 weeks ago

    Reno, Nevada, United States Fresh Form Draft Full time

    Marketing CoordinatorAt Fresh Form Draft, we're seeking a talented Marketing Coordinator to help us drive brand awareness and customer engagement. As a key member of our marketing team, you'll play a crucial role in developing and implementing our marketing strategies.Key Responsibilities:Assist in the creation and execution of marketing campaigns to enhance...

  • Growth Marketing Strategist

    2 weeks ago

    Reno, Nevada, United States KPS3 Full time

    Job Title: Growth Marketing ManagerWe are seeking a highly skilled Growth Marketing Manager to join our team at KPS3. As a key member of our marketing department, you will be responsible for developing and executing comprehensive growth marketing strategies that drive business results.Key Responsibilities:Develop and manage search engine optimization (SEO)...

  • Digital Marketing Strategist

    3 weeks ago

    Reno, Nevada, United States LegalMatch Full time

    Unlock Your Potential as a Digital Marketing SpecialistWe're seeking a seasoned Digital Marketing Specialist to spearhead our SEO efforts and drive our digital presence forward. As a key member of our marketing team, you'll be responsible for developing and executing cutting-edge SEO strategies that amplify our online visibility and drive organic...

  • Digital Marketing Strategist

    2 weeks ago

    Reno, Nevada, United States LegalMatch Full time

    Unlock Your Digital Potential as a Digital Marketing SpecialistAt LegalMatch, we're seeking a talented Digital Marketing Specialist to spearhead our digital presence and drive organic traffic to new heights. As a key member of our marketing team, you'll play a crucial role in developing and executing cutting-edge SEO strategies that amplify our online...

  • Product Marketing Manager

    1 week ago

    Reno, Nevada, United States Microsoft Corporation Full time

    {"title": "Product Marketing Manager", "description": "OverviewAt Microsoft Corporation, we're seeking a talented Product Marketing Manager to join our Azure & Industry Marketing team. If you're passionate about designing and marketing innovative cloud solutions, this is your chance to make a meaningful impact.As a Product Marketing Manager, you'll be...

  • Digital Marketing Strategist

    1 week ago

    Reno, Nevada, United States LegalMatch Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing Specialist to spearhead the development and execution of cutting-edge SEO strategies, amplifying our online visibility and driving organic traffic to new heights.This in-office role in Reno, NV will be a key member of our vibrant marketing team, collaborating closely with content creators and...

  • Senior Product Marketing Manager

    6 days ago

    Reno, Nevada, United States Microsoft Corporation Full time

    Job Title: Senior Product Marketing Manager - Security PortfolioMicrosoft Corporation is seeking a highly skilled Senior Product Marketing Manager to join our Security Portfolio team. As a key member of our marketing team, you will play a pivotal role in delivering innovative marketing solutions that empower our customers to achieve...

  • Marketing Specialist

    4 weeks ago

    Reno, Nevada, United States Fresh Form Draft Full time

    About Fresh Form DraftFresh Form Draft is a dynamic and innovative company that specializes in crafting unique marketing strategies to drive business growth. We are seeking a highly skilled and motivated Marketing Coordinator to join our team.Key ResponsibilitiesAssist in the development and implementation of marketing strategies and campaigns to promote our...

  • Marketing Coordinator

    2 weeks ago

    Reno, Nevada, United States Diaz Consulting Full time

    {"title": "Marketing Coordinator", "description": "Job SummaryWe are seeking a highly organized and detail-oriented Marketing Coordinator to join our team at Diaz Consulting in Reno, NV. As a Marketing Coordinator, you will play a key role in shaping our digital presence and supporting the marketing team in managing day-to-day operations, coordinating...

  • Marketing Coordinator

    3 weeks ago

    Reno, Nevada, United States Fresh Form Draft Full time

    {"title": "Marketing Coordinator", "description": "About the RoleWe are seeking a highly motivated and organized Marketing Coordinator to join our team at Fresh Form Draft. As a Marketing Coordinator, you will play a key role in supporting the marketing team in the planning, execution, and analysis of marketing campaigns.Key ResponsibilitiesAssist in the...

  • Marketing Coordinator

    7 days ago

    Reno, Nevada, United States Work World Full time

    Marketing Coordinator Job DescriptionWe are seeking a highly skilled Marketing Coordinator to join our corporate marketing team at Work World. As a Marketing Coordinator, you will play a critical role in supporting our day-to-day marketing campaigns and long-term strategic marketing initiatives.Key Responsibilities:Assist in the development and...

  • Marketing Communications Specialist

    2 weeks ago

    Reno, Nevada, United States Web Craft Stylers Full time

    About the RoleWeb Craft Stylers is seeking a highly motivated and creative Marketing Communications Assistant to join our team in Reno, Nevada. As a key member of our marketing team, you will play a crucial role in implementing strategies to promote our brand and products.Key ResponsibilitiesDevelop and implement marketing communication strategies to promote...

  • Account Development Representative

    3 weeks ago

    Reno, Nevada, United States Coast Marketing Inc Full time

    Unlock Your Potential with Coast Marketing IncWe're a dynamic team dedicated to helping national clients expand into new markets. Our goal is to increase sales and build lasting relationships with customers through face-to-face communication. We're passionate about providing exceptional customer service and creating a supportive team environment.We're...

  • Account Development Representative

    3 weeks ago

    Reno, Nevada, United States Coast Marketing Inc Full time

    Unlock Your Sales PotentialWe're seeking a highly motivated and results-driven Entry Level Account Representative to join our dynamic sales and marketing team at Coast Marketing Inc. As a key member of our team, you'll have the opportunity to work with top-notch clients, develop your sales skills, and contribute to the growth of our business.**Key...

  • Senior Logistics Product Manager

    1 week ago

    Reno, Nevada, United States ITS Logistics, LLC Full time

    About ITS Logistics, LLCAt ITS Logistics, LLC, we are a premier Third-Party Logistics company that provides creative supply chain solutions. Our mission is to improve the quality of life by delivering excellence in everything we do.Job DescriptionWe are seeking an experienced Senior Product Manager to lead strategic asset and transportation management...

  • Senior Product Manager

    1 week ago

    Reno, Nevada, United States Generac Power Systems Full time

    Job Title: Senior Product Manager - Energy StorageWe are Generac, a leading energy technology company committed to powering a smarter world. Our team is growing again, and we are seeking an experienced Product Manager to lead our energy storage product line.Responsibilities:Drive product strategy and roadmap for grid-scale and residential energy storage...

  • Direct Market Manager

    2 weeks ago

    Reno, Nevada, United States ThinkTank Full time

    Job Title: Direct Market ManagerWe are seeking a highly motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Nevada - Reno.Key Responsibilities:Develop and execute sales and marketing strategies to enroll new Lifeline and ACP customers, driving significant sales performance in the designated territory.Manage inventory and...

  • Marketing and Communications Specialist

    4 weeks ago

    Reno, Nevada, United States Foothills Bank Full time

    About the RoleThe Marketing and Communications Specialist will have a dual reporting relationship to the Human Resources Director and division President. The primary focus includes leading the functions and various tasks related to Marketing and Communications such as coordinating marketing events and materials, managing internal/external communications and...