Senior Director of Growth Marketing

12 hours ago


New Haven, Connecticut, United States Veralto Full time
About the Role:

The Senior Director of Growth Marketing is responsible for developing and executing a comprehensive growth marketing strategy that drives customer acquisition and retention. This includes leading a team of marketing professionals to analyze customer insights, optimize marketing campaigns, and leverage emerging opportunities to boost customer growth.

Key Responsibilities:
  • Develop and execute a data-driven growth marketing strategy that aligns with business goals
  • Lead a team of marketing professionals to analyze customer insights, optimize marketing campaigns, and leverage emerging opportunities
  • Collaborate with cross-functional teams to develop and execute multi-channel marketing plans
  • Stay ahead of the curve by identifying new opportunities to boost customer acquisition and increase lifetime value
  • Develop A/B and multivariate testing plans to continuously refine campaigns and optimize for conversions
Requirements:
  • Bachelor's degree in Marketing, Business, or Communications (Master's preferred) with 10+ years of leadership and marketing experience
  • Proven track record of developing and executing successful marketing campaigns across multiple channels and driving business growth
  • Strong experience in leading diverse marketing teams and managing large, complex budgets
  • Deep understanding of MarTech and AdTech solutions with a data-driven approach to problem-solving
  • Ability to balance strategic vision with attention to detail and align brand strategy with business goals
About Veralto:

Veralto is a global leader in essential technology solutions, committed to equal opportunity and diversity. We value the unique perspectives and attributes of our associates, customers, and shareholders. As part of our team, you'll make an immediate, measurable impact on a global scale by enabling the world's everyday water needs.

We offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees. Join us in our mission to make water analysis better, faster, simpler, greener, and more informative.



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