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eCommerce Product Strategy Manager

2 months ago

Port Angeles, Washington, United States cesna Full time
Position Overview

The eCommerce Merchandising Manager will play a pivotal role in shaping the online shopping experience for the Cesna brand. This position is responsible for crafting and implementing a comprehensive merchandising strategy that aligns with our brand vision and enhances customer engagement across our digital platforms.

Key Responsibilities
  • Strategic Development: Formulate and execute merchandising initiatives that boost conversion rates and average order value through optimal product placement and strategic positioning in online marketing efforts.
  • Site Optimization: Oversee enhancements to the website, including the management of sales sections and markdown strategies to maximize sales potential.
  • Collaborative Partnership: Work closely with product and marketing teams to curate an appealing and relevant product assortment, focusing on unique opportunities such as exclusive online offerings and effective cross-selling strategies.
  • Cross-Functional Communication: Engage with various stakeholders, including third-party agencies and executive management, to ensure seamless project execution and alignment with business objectives.
  • Project Management: Translate project requirements into actionable plans, ensuring timely delivery and quality outcomes with a dedicated team.
Qualifications
  • Bachelor's degree in a relevant field such as Business, Marketing, or Merchandising.
  • A minimum of 5 years of experience in online merchandising, preferably within a direct-to-consumer environment.
  • Strong analytical capabilities with advanced proficiency in Microsoft Excel.
  • Exceptional written and verbal communication skills.
  • Deep understanding of sales analytics and brand growth strategies.
  • Comprehensive knowledge of user interface design and consumer digital shopping behaviors.
  • Self-motivated and results-oriented, with a strong drive for achievement.

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