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Digital Analytics Tagging Specialist

1 month ago

Minneapolis, Minnesota, United States BCforward Full time
About the Role

BCforward is seeking a highly motivated Digital Analytics Tagging Specialist to support end-to-end implementation projects, from identifying KPIs and optimal tagging approaches to validating the tags and developing dashboards using the data collected from our digital experiences.

Key Responsibilities
  • Manage tagging projects tasks and deliverables using Jira
  • Gain a thorough understanding of new and existing digital experiences and what success looks like
  • Translate data and insights needs into business requirements and best-practice tagging strategies
  • Maintain comprehensive tagging documentation and inform internal partners of upcoming changes as needed
  • Validate that tags are working as expected
  • Develop dashboards in Adobe Analytics and assist with any questions about the reports and data available
  • Mentor team members and partners across the organization on Adobe Analytics' capabilities
Requirements
  • Bachelor's degree in computer science, information technology, business management, or a related field
  • 5+ years working with digital analytics tools such as Adobe Analytics or Google Analytics
  • Experience developing technical documentation for digital analytics implementations
  • Expertise using debugger tools, validating tags, and troubleshooting tagging issues
  • Experience working with tag management tools such as Tealium, Ensighten, or Adobe Launch
  • JavaScript knowledge
  • Experience with Jira, Confluence, and MS Office Suite software (Excel and PowerPoint)
  • General understanding of digital marketing technologies and strategies
  • Experience with SQL and Business Intelligence tools is a plus
  • Experience with Adobe Experience Platform solutions is a plus
About BCforward

BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world.

Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale.

Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years.

Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum.