Marketing Data Insights Lead

5 days ago


New York, New York, United States Zocdoc Full time
About This Role
We're looking for a highly skilled marketing data scientist to join our team as a Principal Marketing Data Scientist. As a key member of our analytics team, you'll be responsible for identifying, structuring, and leading high-priority analytics projects. With a strong background in marketing analytics, you'll drive business growth by developing and implementing data-driven strategies.

Key Responsibilities
You'll analyze performance data to measure lift driven by our marketing efforts, partner with stakeholders to recommend strategic shifts, and forecast marketing initiatives' outcomes. Your knowledge of Python and/or R will enable you to build scalable solutions and design incrementality/lift studies to refine marketing impact understanding.

What We Offer
We provide a competitive salary range of $177,000-$239,000 USD, depending on your experience and qualifications. Our comprehensive benefits package includes unlimited PTO, 100% paid employee health benefits, and competitive parental leave. Enjoy a flexible work environment, corporate wellness programs, and a collaborative team culture.

Requirements
• 7+ years of experience in marketing analytics, strategy consulting, or investment banking
• 3+ years of ownership in marketing attribution across multiple channels at a consumer technology company
• Expertise in SQL, Python, and/or R
• BA/BS in a quantitative field (economics, mathematics, statistics) or equivalent experience

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