Digital Marketing Insights Lead
3 weeks ago
The Rockridge Group is seeking a highly skilled Digital Marketing Insights Lead to join our team in New York. As a key member of our marketing team, you will be responsible for driving our marketing measurement approach and its implementation.
**Key Responsibilities:**
- Contribute to marketing initiatives to offer ideas and facilitate the establishment and measurement of KPIs
- Evaluate campaign ROI with sales strategy, analytics, and operations teams
- Organize and maintain all marketing activity results data for insight development and benchmarking
- Create and present regular and spot reports on marketing activity performance
- Minimum 3 years in an analytical role, preferably digital marketing analytics
- Educational concentration in marketing and/or analytics preferable
- Strong understanding of search engine optimization (SEO) and search engine marketing (SEM)
- Paid and organic (social) media marketing skills
- Mathematics/statistical analysis skills
- Excellent communication and time management skills
Salary: $75,000 - $85,000 per year.
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Digital Marketing Strategist
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Digital Marketing Strategist
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