Digital Marketing Insights Lead

3 weeks ago


New York, New York, United States The Rockridge Group Full time
Job Title: Digital Marketing Insights Lead

The Rockridge Group is seeking a highly skilled Digital Marketing Insights Lead to join our team in New York. As a key member of our marketing team, you will be responsible for driving our marketing measurement approach and its implementation.

**Key Responsibilities:**
  • Contribute to marketing initiatives to offer ideas and facilitate the establishment and measurement of KPIs
  • Evaluate campaign ROI with sales strategy, analytics, and operations teams
  • Organize and maintain all marketing activity results data for insight development and benchmarking
  • Create and present regular and spot reports on marketing activity performance
**Requirements:**
  • Minimum 3 years in an analytical role, preferably digital marketing analytics
  • Educational concentration in marketing and/or analytics preferable
  • Strong understanding of search engine optimization (SEO) and search engine marketing (SEM)
  • Paid and organic (social) media marketing skills
  • Mathematics/statistical analysis skills
  • Excellent communication and time management skills


Salary: $75,000 - $85,000 per year.

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