Digital Marketing Operations Manager

6 days ago

New York, New York, United States PIMCO Full time
About PIMCO
PIMCO is a global leader in active fixed income with a long-standing commitment to delivering innovative investment solutions. Our team of experts has shaped our organization through a high-performance inclusive culture, where we celebrate diverse thinking and invest in the growth and development of our people.

Salary Range: $127,500 - $148,000

Job Summary
We are seeking a results-driven Digital Marketing Operations Manager with a proven record of leading data-driven initiatives to support our digital marketing transformation. As a key member of our team, you will be responsible for managing the implementation of our marketing data strategy, ensuring effective measurement of our digital marketing performance. You will oversee the implementation of our marketing data architecture, governing in-platform data to ensure compliance with our internal data standards and taxonomy.

Key Responsibilities:
  • Act as a subject matter expert for marketing-related data, leveraging insights to make impactful data-driven decisions that optimize marketing effectiveness and drive business growth.
  • Manage the implementation of our MarTech strategy across multiple marketing channels, including web analytics, marketing automation, paid and organic media, and events:
Deploy marketing tags to streamline the collection of data and to categorize and organize data across MarTech. Design the tag strategy process and data model for organizing, storing, governing, standardizing, and processing marketing data for analytics reporting and performance insights.

Requirements
We are looking for a hardworking, detail-oriented, and collaborative professional who is eager to be part of an exciting and growth-oriented team. Key requirements include:
  • Minimum of a bachelor's degree required.
  • Minimum of 7 years in digital marketing data operations, including expertise in MarTech platforms, CRM systems, marketing automation tools, and data analytics software.
  • Strong analytical skills with a proven ability to interpret marketing data, analyze performance metrics, derive actionable insights, and develop strategies for execution. Ability to distill complex insights into clear, actionable steps for the business.
  • In-depth understanding of marketing platforms and tools, including Google Analytics, Marketo, Google Marketing Platform, and Google Tag Manager, along with familiarity with ad-serving platforms.
  • Demonstrated technical proficiency in utilizing marketing platforms to extract valuable data and insights, and experience in establishing and implementing a marketing data strategy, including the strategic design and setup of tags for accurate data collection.
  • Proven experience in developing and implementing data governance frameworks and practices to ensure data integrity, accuracy, and compliance across marketing data systems.
  • Ability to build trust with stakeholders and proactively collaborate with marketing teams to design a repeatable framework for tracking top-of-funnel web metrics. Familiarity with data engineering principles and the ability to work with data teams to manage and structure marketing data effectively for reporting purposes.
  • Extremely detail-oriented with a high level of discipline and proven experience in creating successful workflows, governance, and standardization.
  • Excellent presentation and communication skills, with the ability to manage multiple cross-functional projects simultaneously, while maintaining a strategic perspective and identifying opportunities based on both current and future needs.

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