Data Insights Lead
6 days ago
At David Yurman, we are seeking an experienced Senior Data Analyst to join our team. As a key member of our data analytics team, you will be responsible for driving business growth through data-driven insights.
The ideal candidate will have 6+ years of experience in data analytics or a related field, with a focus on customer behavior and segmentation. You will work closely with cross-functional teams to analyze customer behavior, improve customer engagement, and optimize personalized marketing strategies.
Key Responsibilities:
- Design and implement data-driven customer segmentation models to optimize marketing campaigns, personalized offers, and customer lifecycle management.
- Own the YouGov structure and reporting, ensuring timely and accurate delivery of brand health metrics.
- Analyze large datasets to extract actionable insights and recommendations from data mining, segmentation, customer profiling, and quantitative analysis.
- Develop clear, concise, and actionable dashboards and reports using visualization tools like Tableau, Power BI, or Looker.
Requirements:
- Bachelor's degree in Marketing, Data Science, Mathematics, Statistics, or a related field.
- Proven experience working with large, complex datasets, preferably in omnichannel retail.
- Strong proficiency in SQL for data querying and manipulation.
- Advanced skills in Excel for analysis, reporting, and modeling.
Salary Range: $110,000 - $125,000 per year.
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