Director of Marketing Strategy

1 day ago


Las Vegas, Nevada, United States Boyd Gaming Full time
Job Overview

Boyd Gaming Corporation is seeking a highly skilled and experienced Marketing Director to lead our property marketing strategies, plans, programs, and functions. This role will oversee multiple properties and be responsible for developing, prioritizing, and implementing property marketing strategic plans.

Key Responsibilities
  • Develop and implement property marketing strategic plans to achieve business goals and objectives.
  • Lead a team of marketing managers and oversee all marketing staff to ensure alignment with company and property brand.
  • Monitor competitive and industry trends and ensure the property is responding to developments and staying competitive.
  • Manage budgets, expenses, and progress toward maintaining property budgetary goals.
  • Analyze and report on the success of marketing programs, including their generation of incremental revenues and ROI.
  • Contribute to the successful achievement of property financial objectives.
  • Select, develop, and manage outside vendors, such as advertising agencies and direct mail houses.
  • Ensure all marketing activities, staff, and outside partners are in compliance with regulatory, company, and property policies and practices.
  • Coordinate marketing support with all operational departments.
  • Represent marketing for the property executive team.
Requirements
  • Bachelor's degree in Marketing, Advertising, Business, or related field or equivalent work experience.
  • Four years of marketing experience, preferably in the casino industry.
  • Knowledge of gaming regulations and procedures.
  • Strong written and oral communication skills.
  • Knowledge of computer software and office systems.
  • Ability to obtain/maintain necessary certifications and/or licenses.
Equal Opportunity Employer

Boyd Gaming Corporation is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.



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