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Head of Global Lifestyle Merchandising

2 months ago

Portland, Oregon, United States Deckers Brands Full time

At Deckers Brands, we believe in fostering an environment where every employee can express their true self, feeling valued and supported in all aspects of life. Our commitment to excellence drives us to create a workplace that not only achieves outstanding business outcomes but also positively influences the communities around us.

Position: Head of Global Lifestyle Merchandising - HOKA

Reports to: VP Global Merchandising, Planning, Strategy

Location: Remote

Role Overview

At HOKA, our mission is to provide unparalleled products, challenge norms, innovate boldly, and motivate individuals to embrace movement. Our vision is to empower athletes globally to soar above the earth.

The Head of Global Lifestyle Merchandising will spearhead the implementation of HOKA's seasonal strategies and pivotal initiatives across the global market, encompassing both direct-to-consumer and wholesale channels (Right Product, Right Place, Right Time). This role encompasses end-to-end responsibilities, including product line planning, pricing strategies, and franchise management throughout each critical go-to-market phase.

This leader will collaborate closely with product and marketing teams to propel brand priorities and concepts through a comprehensive go-to-market strategy. Accountable for the global three-year product line plan, the Head of Merchandising will deliver a consumer and data-driven strategic vision aimed at surpassing fiscal targets. This role will ensure that direct-to-consumer offerings reflect the essence of HOKA while achieving success in wholesale through distinctive and compelling assortment strategies across all channels. Additionally, this position will oversee seasonal Merchandise Finance Plans and work with Brand Planning to develop detailed product plans that align with revenue and margin objectives. They will also facilitate seasonal transitions for regional partners throughout the go-to-market timeline.

The Head of Merchandising will mentor and develop their team to consistently innovate and apply best merchandising practices while cultivating a positive workplace culture.

We celebrate diversity in all its forms—your background, experiences, and unique identity. We are dedicated to creating an inclusive and equitable workplace where all employees can truly be themselves. We believe that diverse perspectives make us stronger together.

Your Contributions

Business Strategy:

  • Oversee the entire Global Merchandising go-to-market calendar, ensuring timely delivery of all objectives.
  • Accountable for the seasonal product line planning to meet or exceed financial targets and KPIs, ensuring alignment with Brand Planning directives.
  • Manage distribution and segmentation strategies on a global scale.
  • Develop and implement franchise management strategies across the product portfolio.
  • Lead long-term strategies for innovation and cultural influence across the integrated marketplace.
  • Create seasonal launch and flow plans to maximize brand activations and capitalize on key commercial opportunities.
  • Direct a comprehensive End of Season (EOS) Review biannually to provide insights to product creation teams regarding successes and areas for improvement.
  • Establish an in-season feedback loop to inform product and demand creation, as well as regional and executive leadership, about marketplace performance.
  • Outline growth strategies across categories, gender classifications, styles/SKUs, and pricing structures.
  • Ensure seasonal assortments drive annual sales growth and enhance HOKA's market presence.
  • Communicate a deep understanding of the competitive landscape in the footwear and apparel sectors, identifying trends and opportunities to inform merchandising strategies.
  • Regularly assess sales performance and inventory to guide in-season strategies.
  • Develop Marketplace Long-Range Plans (5 years ahead) in collaboration with Brand Planning.
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Cross-Functional Collaboration and Leadership:
  • Lead by example, providing guidance, coaching, and training to the merchandising team, demonstrating a thorough understanding of all roles and responsibilities.
  • Act as the primary liaison between Global Product and Brand Planning teams and Regional Merchandising teams.
  • Establish and nurture partnerships with cross-functional teams: Product, Brand Planning, DTC, Regions, and Finance.
  • Influence the perspectives and actions of others using relevant data and logical reasoning to achieve consensus.
  • Maximize both internal and external relationships.
  • Provide clear direction by focusing on and communicating the priorities of managing multiple seasons.
  • Effectively support the career development of direct reports and the entire team to ensure job satisfaction and future talent growth.
  • Serve as a role model across the Deckers organization.
Performance Sensitivity and Industry Expertise:
  • Provide assortment strategies that align with business metrics, brand priorities, and competitive opportunities.
  • Drive effective growth and segmentation strategies.
  • Possess comprehensive knowledge of the competitive landscape and industry trends.
Consumer-Centric Approach:
  • Ensure a consumer-focused, omni-channel experience across the marketplace through a unified commerce perspective.
  • Engage with regions and key stakeholders alongside Sales to understand consumer preferences, trends, and channel specifics.
  • Incorporate HOKA consumers' needs into global and regional input templates to enhance our market position.
Qualifications
  • Extensive merchandising experience in the lifestyle/athletic sector; expertise in both footwear and apparel is preferred.
  • Demonstrated ability to cultivate and maintain strong cross-functional partnerships.
  • Strong leadership skills to train and develop a team.
  • Capacity to prioritize, foster collaboration, and motivate a unified marketplace vision.
  • Ability to make informed decisions grounded in brand integrity and company values.
  • Consistent and clear communication skills.
  • Highly organized, capable of managing multiple projects while adhering to deadlines.
  • Self-motivated with confident decision-making abilities.
  • Experience in a matrix organizational structure.
  • Proactive, solution-oriented mindset.
  • Aptitude for establishing standard operating procedures and best practices.
  • Strong presentation and negotiation skills.
  • Excellent written and verbal communication abilities.
  • Understanding of financial metrics and their impact.
  • Willingness to travel as needed.
What We Offer
  • Competitive Compensation and Bonuses: We have developed various competitive compensation programs to support career growth, reward achievements, and demonstrate our appreciation for our employees.
  • Financial Planning and Wellbeing: We aim to assist employees in achieving their financial goals through comprehensive plans that protect income, cover expenses, and support future investments.
  • Time Off: We recognize the importance of taking time away to recharge, spend time with family, or focus on health. Our plans support employees' needs for time off.
  • Additional Perks: Being part of the Deckers Brands team offers more than just a paycheck; we provide generous discounts and community-focused programs.
  • Growth and Development: We are committed to personal and professional development, offering extensive opportunities and support.
  • Health and Wellness: Our comprehensive health and wellness programs aim to support a healthy lifestyle both at work and in personal life.
Equal Employment Opportunity
Diversity and inclusion are fundamental to our success. We proudly uphold equal opportunity employment principles and welcome applicants from diverse backgrounds, experiences, and identities. We are committed to fostering a workplace where everyone can thrive.