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Marketing Product Specialist

2 months ago

Columbus, Ohio, United States Miracom Hive Full time

We are seeking a Marketing Product Specialist to enhance our marketing efforts. In this role, you will provide essential marketing and administrative assistance to the Campaign Management Team. Your focus will be on identifying the most appealing features of our products and developing marketing initiatives that emphasize these aspects to boost revenue, increase article submissions, enhance customer loyalty, and promote usage growth.

Salary: $45,000 per year

Key Responsibilities:

  • Gain a comprehensive understanding of our product offerings.
  • Plan and execute consumer engagement events, trade exhibitions, and sponsorship opportunities to promote trial and solidify brand identity.
  • Identify and highlight key product features that resonate with customers.
  • Develop campaign schedules and oversee milestones to ensure effective and timely execution.
  • Collaborate with the marketing department to create targeted marketing strategies for each product.
  • Prepare essential program and project documentation, including meeting summaries, agendas, and partner communications.
  • Establish and nurture strong, positive relationships with clients and internal team members.
  • Engage in collaborative projects to foster community growth and program development.
  • Undertake additional responsibilities as necessary to support company objectives.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, or a related discipline.
  • Previous experience in a marketing role.
  • Familiarity with analytical tools and software.
  • Strong interpersonal and communication abilities.
  • Effective workload management skills.
  • Proficient in Microsoft Office Suite, including Excel, Word, and PowerPoint, with a willingness to learn new software platforms.