Digital Marketing Strategist

4 days ago

Newport Beach, United States Lugano Full time
About Us

Lugano Diamonds is a fast-growing company that embodies a proactive mindset, fueled by our core values - The Lugano Way. Our team fosters an environment of continuous learning and mutual growth, driven by a people-first mentality.

We strive to consistently find a path to YES and deliver remarkable results in all we do. Through innovation, teamwork, and collaboration, we bring this vision to life.

About the Role

We are seeking a skilled Social Media and Web Manager to orchestrate and deliver an impactful, cohesive digital strategy that spans social media and web platforms. This role requires a strong understanding of brand positioning and the ability to adapt strategies to specific markets and demographics.

The ideal candidate will have proven experience managing social media marketing strategies, preferably in luxury products such as retail or jewelry. They will be proficient in social networking tools, analytics platforms, and digital marketing technologies.

Key Responsibilities
  1. Lead the development and execution of cohesive social media and digital strategies through competitive research, platform determination, benchmarking, messaging, and audience analysis.
  2. Design, build, and maintain a strong social media presence across platforms (Instagram, Facebook, and any new or relevant platforms), ensuring consistency with brand identity.
  3. Review website metrics and determine adjustments for better user journey, storytelling, and brand alignment.
  4. Ensure seamless integration between social media campaigns and the brand's website, especially during product launches and marketing events.
  5. Collaborate with the in-house photographer and Marketing/Creative teams to create on-brand social media content.
  6. Manage the brand's global social media strategy, ensuring consistency in messaging and tone across platforms, while also integrating campaigns with website updates.
  7. Craft compelling social media copy, edit content as needed, and manage the publishing schedule across platforms.
  8. Develop social and digital ad campaigns in partnership with the marketing team to amplify campaigns and increase brand awareness.
  9. Monitor and report on the performance of all social and digital campaigns, assessing results against set KPIs and ROI goals.
  10. Continually evaluate website performance and make recommendations to enhance presence.
  11. Identify key trends and insights to optimize social media and digital efforts.
  12. Brainstorm and implement new, creative strategies for growth through social media.
What We Offer

Lugano Diamonds offers a generous compensation package that includes commission and bonus plans for all employees, multi-option healthcare plans, 401k with match, and paid time off. We are committed to creating a diverse work environment that recruits and rewards employees based on capabilities and performance.

We celebrate our differences and welcome a broad range of perspectives and ideas without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Join Lugano Diamonds and carve your own path to the future.

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