Digital Marketing Strategist
22 hours ago
Job Title: Senior Digital Specialist
Job Summary:
We are seeking a highly skilled Senior Digital Specialist to join our team at Polyglass USA. The ideal candidate will have a strong background in digital marketing, with a focus on campaign management and strategy execution.
Key Responsibilities:
- Execute comprehensive digital marketing strategies to achieve business goals.
- Plan, execute, and optimize digital marketing campaigns across various channels, including SEO, SEM, social media, email, and display advertising.
- Monitor and analyze campaign performance, making data-driven decisions to improve ROI and achieve KPIs.
- Conduct A/B testing and other optimization techniques to enhance campaign effectiveness.
- Collaborate with content creators to develop high-quality, engaging content for digital campaigns.
- Ensure content is optimized for SEO and aligned with brand messaging and guidelines.
- Stay updated with the latest SEO trends and algorithm changes.
- Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.
- Generate insights and recommendations based on data analysis to inform future strategies.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing, with focus on campaign management.
- Proven track record of executing successful digital marketing campaigns across multiple channels.
- Strong analytical skills and the ability to interpret data and make data-driven decisions.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, SEO tools, social media management tools, and email marketing software.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to generate innovative marketing ideas.
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Up-to-date with the latest trends and best practices in digital marketing.
Bonus: Adobe Creative Suite and a Master's Degree in Marketing, Communications or related field.
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