Digital Marketing Specialist

3 hours ago


West Palm Beach, Florida, United States Digital Resource Full time
Job Title: Google Advertising Strategist

At Digital Resource, we're seeking a highly skilled Google Advertising Strategist to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing effective Google Ads campaigns that drive real results for our clients.

Responsibilities:
  • Develop and maintain professional working relationships with all levels of staff.
  • Build out and maintain Google Advertising campaigns for clients based on their goals.
  • Implement form, call, and other tracking techniques to track campaign success.
  • Work with Account Managers to ensure client success.
  • Report on progress and changes made to the campaigns daily.
  • Report on results of the campaigns weekly or monthly depending on client needs.
  • Capability to explain complex digital ad dynamics in an easy-to-understand way.
Requirements:
  • Minimum 4 years of proven expert knowledge of Google AdWords and Current AdWords Certification required.
  • Google Analytics experience required.
  • Demonstrated knowledge of digital marketing technologies, including targeting, website analytics, and media tracking tools.
  • Demonstrated knowledge of optimizing campaign structures & bidding strategies.
  • Strong analytical skills, including data manipulation and campaign performance analysis skills.
  • Exceptional written and verbal communication and presentation skills (English).
Perks and Benefits:
  • Hybrid Schedule.
  • Health insurance.
  • Dental Insurance.
  • 401k matching.
  • Paid Holidays.
  • Paid Time Off (PTO).
  • Unlimited Time Off (UTO).
  • Employee Referral Commission Program.
  • Team outings.
  • Ongoing Training (DR Classroom, Certifications, etc.).
  • High energy work environment.
  • Transparent, open communication culture.
  • Snacks, snacks, and more snacks.


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