Senior Manager Trade Pricing and Promotion Specialist
2 weeks ago
Community Coffee Company is seeking a highly skilled and motivated Senior Manager Trade Pricing and Promotion to join our expanding Revenue Growth Management (RGM) team. As a key member of the RGM team, you will play a vital role in evaluating and refining price pack architecture strategy for our range of packaged coffee and affiliated products.
Key Responsibilities:- Support the annual trade planning process
- Collaborate with cross-functional teams to align pricing & assortment strategies with business objectives
- Develop trade price, promotion & assortment strategies & tactics enabling company to achieve objectives
- Create promotional pricing guardrails & guidelines; manage compliance
- Develop & maintain promotional calendars, pricing models & tools
- Create & execute a post-event analysis process to evaluate return on investment
- Work collaboratively with Sales Managers to effectively manage & oversee the use of promotional spend
- Conduct regular price & margin analysis to evaluate performance & identify areas for improvement
- Analyze market trends & competitor assortment, pricing, and deal frequency to identify opportunities and threats; recommend appropriate course correction
- Work with Sales teams on customer specific proposals involving special circumstances or exceptions to pricing & promotion policy
- Directly engage with Sales team to drive strategy into execution in support of top customers' business & line reviews
- Lead ad-hoc projects that enhance the company's growth & profitability
- Prepare & deliver regular reports to management, highlighting financial & sales performance, variances & areas for improvement
- Stay up-to-date with industry trends & best practices in pricing & promotion
- Bachelor's degree required, MBA a plus
- Minimum 7 years of experience within branded CPG industry, preferably food & beverage or other promotionally sensitive, highly elastic commodity categories within the functional areas of Revenue Growth Management, Trade Marketing, Category Management and/or Financial Planning & Analysis
- Minimum 2 years supervisory experience managing Business Analysts
- Experience with CPG trade strategy, specifically pricing, post-promotional analysis channel assortment, price/pack architecture, competitor benchmarking & trade spend effectiveness
- Experience applying and adapting pricing and promotion strategy and tactics with major retail chains in the Food, Drug, Mass, Club, Dollar and On-line channels
- Experience using/integrating Circana/IRI/Nielsen consumption data, ERP (SAP preferred) shipments data and Numerator market research data
- Experience using Trade Promotion Management (TPM) systems for planning, forecasting and evaluation, preferably BluePlanner
- Expert in MS Excel, proficient in PowerPoint and Word
- Excellent verbal and written communications skills
- Ability to be a change agent to help drive change management across the organization regarding price realization
- Strong attention to detail & ability to multi-task while meeting deadlines in a fast-paced environment
- Self-motivated with a proactive approach to problem-solving and decision-making
- Ability to adapt to changing priorities and work well under pressure
Community Coffee Company offers a competitive salary and benefits package including health, dental, vision, life insurance, 401(k), short- and long-term disability, paid time off and employee assistance program.
Community Coffee Company and its subsidiary companies will provide equal employment opportunities to all applicants and employees without regard to an applicant's or employee's race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law.
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