Senior Director of Public Relations

6 hours ago

New York, New York, United States Equinox Full time
Senior Director of Public Relations

Equinox is seeking a seasoned and dynamic Senior Director of Public Relations to join our team. This strategic role is critical in amplifying our brand's prominence in the luxury lifestyle sector and involves architecting and orchestrating a comprehensive public relations strategy.

Key Responsibilities:
  • Develop and implement a sophisticated public relations strategy that positions Equinox as a leader in the luxury lifestyle space.
  • Craft compelling narratives and outbound media stories that align with our brand ethos and strategic goals.
  • Utilize strong relationships with key media outlets, journalists, and influencers in the luxury, fitness, and lifestyle sectors.
  • Gain access to and leverage connections with top-tier influencers.
  • Oversee the creation of press materials, including press releases, media kits, and executive briefing documents.
  • Develop and operationalize a social media influencer strategy that significantly expands our brand reach and engages with our target audiences.
  • Identify, engage, and manage relationships with high-impact influencers and thought leaders in the fitness and lifestyle sectors.
  • Collaborate with marketing teams to integrate campaigns with broader marketing initiatives.
  • Lead, mentor and provide strategic direction to a team of communications professionals, fostering an environment of growth and performance excellence.
  • Collaborate with internal teams, including marketing, legal, and HR, to ensure alignment of communications strategies with overall business objectives.
  • Manage external public relations agencies and consultants.
  • Work with internal communications team to ensure transparency and elevate employee engagement.
Qualifications:
  • Bachelor's degree in Communications, Journalism, or related field. Master's degree preferred.
  • Minimum of 12 years of experience in public relations, with a focus on luxury brands or lifestyle sectors.
  • A proven record of directing public relations and leading successful influencer strategies.
  • Excellent verbal and written communication skills.
  • Demonstrated leadership capabilities with experience in managing teams and influencing organizational strategy.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Deep understanding of social media platforms and influencer engagement.
Pay Transparency:

Min $160k - $190k, bonus + equity eligible

As a member of the Equinox team, you will receive:

  • Competitive salary, benefits, and industry-leading commission opportunities for club employees
  • Complimentary Club membership
  • Perks and incentives with our products and services, including Personal Training, Pilates, Spa, and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at www.equinox.com

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