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Marketing Communications Specialist

1 month ago

Newport Beach, California, United States Benev CO Inc Full time
Job Title: Marketing Communications Manager for Aesthetic Injectables

Location: Newport Beach or Remote

Travel Requirements: 30%

Job Type: Full-time

Job Overview: The Marketing Communications Manager for Aesthetic Injectables will play a crucial role in shaping and executing the marketing communications strategy for Letybo, Benev's new aesthetic neurotoxin. This role is responsible for creating and delivering compelling, compliant, and strategic communications that drive brand awareness, product adoption, and engagement across multiple channels, including digital, print, and in-practice marketing.

Key Responsibilities:
  • Marketing Communications Strategy: Develop and execute a comprehensive marketing communications plan to support the launch and ongoing promotion of Letybo, ensuring alignment with Benev's overall brand strategy and messaging.
  • Content Creation: Produce high-quality content, including sales collateral, email campaigns, social media posts, press releases, website content, and digital marketing assets that resonate with both healthcare providers and consumers.
  • Brand Consistency: Ensure all communications are consistent with the brand's voice, positioning, and visual guidelines, ensuring uniform messaging across all platforms and materials.
  • Digital Marketing: Manage the development and execution of digital marketing campaigns, including social media, SEO, PPC, and email marketing, to drive engagement, lead generation, and brand visibility.
  • In-Practice Marketing Support: Develop patient-facing marketing materials (brochures, posters, digital assets) for aesthetic practices to educate patients about Letybo's benefits and increase in-practice conversions.
  • KOL & PR Engagement: Collaborate with Key Opinion Leaders (KOLs) and influencers to create and promote educational content, drive media engagement, and support product advocacy.
  • Event Marketing: Support the planning and execution of marketing initiatives at trade shows, industry conferences, and regional events, ensuring cohesive messaging and impactful product presentations.
  • PRC Process Management: Work closely with the legal and regulatory teams to ensure all marketing communications adhere to FDA guidelines, industry regulations, and company policies, including on-label promotion requirements.
  • Metrics & Reporting: Track the performance of marketing communications campaigns and provide regular reports to leadership on KPIs such as engagement, lead generation, conversions, and ROI.
  • Cross-Functional Collaboration: Work closely with the sales, product, and training teams to ensure marketing materials align with sales goals, product updates, and training initiatives.
Qualifications:
  • Experience: Minimum of 5 years of experience in marketing communications, preferably in the aesthetics, pharmaceutical, or medical device industries.
  • Content Development: Proven ability to create compelling, results-driven content for a range of channels including digital, print, and in-person marketing.
  • Brand & Messaging Expertise: Strong understanding of brand positioning and experience developing marketing strategies that effectively differentiate products in a competitive market.
  • Regulatory Compliance: Experience working in a regulated industry with an understanding of FDA guidelines and compliance for marketing materials.
  • Digital Marketing Skills: Proficiency in managing digital campaigns, SEO, PPC, and social media strategies to drive customer engagement and product awareness.
  • Event Marketing: Experience supporting trade shows, conferences, and in-practice marketing efforts, including the development of marketing collateral and booth design.
  • Project Management: Strong organizational skills with the ability to manage multiple projects and timelines while maintaining attention to detail and ensuring timely delivery.
  • Communication & Collaboration: Excellent written and verbal communication skills, with a strong ability to work cross-functionally and lead collaborative initiatives.
  • Technology Proficiency: Experience with marketing automation tools, CRM platforms, and analytics tools is preferred.
  • Travel: Willingness to travel up to 30% to support marketing initiatives and events.
Compensation:
  • Base Salary: Competitive, commensurate with experience and industry standards.
  • 401(k) Plan: Participation in the company's 401(k) savings plan.
  • Health Insurance: Comprehensive health insurance coverage provided.