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Brand Manager

4 weeks ago

Arizona City, Arizona, United States Sigma Full time
Job Summary

As a Brand Manager at Sigma, you will be responsible for leading brand and category project development and marketing activities to improve market share and profit for assigned brands and/or categories. You will generate insights to create marketing plans to drive business growth.

Key Responsibilities
  • Identify and analyze growth opportunities; collaborate with R&D team to develop new products
  • Develop, manage, implement and support marketing plans and strategies including but not limited to, new product development, promotional campaigns and market research; analyze pricing strategy to align with margin objectives; measure effectiveness of plans; recommend strategy redirection
  • Lead the packaging design process in collaboration with internal designers, Central Marketing and third party-vendors, for design changes and marketing materials including but not limited to sales collateral, newsletters, campaigns, and POS
  • Manage and measure brand and category promotional plans; ensure improvement of key brand and category indicators including but not limited to brand and category awareness, trial and loyalty
  • Develop, plan and track brand and category advertising; research and promote investment to ensure adherence to allocated budget and efficient allocation of resources; track financial goals across a brand and category portfolio; establish and maintain consistent brand and category image throughout all product lines, promotional materials, events and all brand and category communication
  • Conduct category insights; understand market trends and analyze competitive environment to segment, target and position marketing brand and category; make recommendations based on findings
  • Manage the day-to-day relationship with advertising agency and third party vendors
  • Provide trade marketing resources and metrics to support a successful execution of new product launch
  • Track brand and category Advertising, Research and Promotional investment to ensure adherence to allocated budget and ensures invoices get processed in a timely manner
  • Research and analyze to recommend optimal pricing strategy including but not limited to market trends, market dynamics, competitive set and product elasticity behavior
  • Other duties as assigned
Requirements
  • Bachelor's in Marketing, Business or related field or equivalent experience
  • Five (5) years' experience in brand and category management
Preferred Qualifications
  • Master's Degree in Business Administration
  • Experience in the business planning process, P&L dynamics, consumer segmentation, targeting and positioning as well as consumer insight development
Knowledge, Skills and Abilities (KSA's)
  • Proficient with Microsoft Office, including skills with Outlook, Word, PowerPoint and Excel
  • Proven knowledge of syndicated databases, i.e., Nielsen/IRI; ability to process and analyze and disseminate data for presentations
  • Proven understanding of consumer needs, market trends and competitive environment to segment, target and position the brand and category
  • Experience with creating and managing partnership with Sales, R&D, and Customer Development, teams and interacting assigned brand and category marketing and licensing teams
  • Excellent communication, interpersonal and customer service skills, including the ability to write in a clear and concise manner
  • Ability to build professional relationships with cross functional teams while facilitating a collaborative environment
Environmental/Working Conditions
  • Able to travel up to 10% of the time, including overnight stays for up to 5 days at a time
Physical Requirements
  • Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing
  • Frequent use of eye, hand, and finger coordination enabling the use of office machinery
  • Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone
Equal Opportunity Employer

Sigma provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Sigma complies with applicable federal, state and locals' laws, including fair employment practices and equal employment opportunity when conducting recruiting and hiring, governing non-discrimination in employment in every location in which the company has facilities.

CA/Los Angeles:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the LA Fair Chance law