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Digital Marketing Specialist
2 months ago
At DTC Jobs, we're not just a job board - we're a private community that connects top-tier talent with the best opportunities in the DTC e-commerce space.
About the Role:We're seeking a skilled Paid Search Marketer to join our team. As a Paid Search Marketer, you will be responsible for managing PPC campaigns across multiple platforms, including Google Ads and Bing Ads. Your goal will be to ensure that our campaigns align with business objectives and drive maximum ROI.
Key Responsibilities:- Develop and execute comprehensive PPC strategies to drive conversions and revenue growth.
- Conduct in-depth keyword research to identify high-performing search terms and optimize campaign performance.
- Write and optimize ad copy to drive clicks and conversions while staying aligned with brand messaging.
- Perform A/B testing on ad creatives, bidding strategies, and landing pages to optimize conversion rates and reduce CPC.
- Monitor and manage budgets for paid search campaigns, ensuring effective allocation of resources.
- Analyze performance metrics (CPC, CTR, ROAS) and create detailed reports to inform future campaign strategies.
- Collaborate with the creative team to optimize landing page designs and improve user experience for better conversion rates.
- Stay up-to-date with search engine marketing trends, platform updates, and best practices to ensure competitive campaign performance.
- Proven experience in managing PPC campaigns on Google Ads, Bing Ads, or other search platforms.
- Strong understanding of keyword research, ad copywriting, and A/B testing methodologies.
- Experience with conversion rate optimization and landing page optimization.
- Analytical skills to interpret performance data and make data-driven decisions to enhance campaign performance.
- Strong budget management experience, with a focus on ROI optimization.
- Familiarity with Google Analytics and other tracking/reporting tools.
- Experience in e-commerce or DTC industries.
- Google Ads and Bing Ads certification is a plus.
- Knowledge of marketing automation and audience segmentation tools.
- Extensive Network of +200 DTC Brands: Exposure to state-of-the-art strategies, tactics, and processes in the DTC space.
- Verified Companies: We verify each of our companies to ensure they are ready for a hire and can provide you with secure and legitimate opportunities.
- Secure Payments: We verify all of the payment arrangements through us to be secure so you don't have to risk getting scammed.
- Direct Talent Matching: We handpick the best opportunities according to your profile and directly connect you with companies, cutting down the lengthy process of hunting for a job.
- Community & Networking: In placing, you will be part of a very exclusive community that will grant continued access to connections for limitless networking opportunities.
- Retention Program: Once placed, we go the extra step in making sure you retain the job and have long-term relationships with our clients for further growth and more.
