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Director of Paid Media
2 months ago
About the Role:
We are seeking a highly skilled Director Medical to lead our paid media efforts. As a key member of our team, you will be responsible for developing and executing comprehensive paid media strategies that drive growth performance and improved efficiency.
Key Responsibilities:
- Develop and execute paid media strategies leveraging expertise in paid search, LSAs, display, and social media.
- Lead corporate-driven paid media programs and serve as the primary point of contact for SERVPRO franchise owners globally.
- Work with agency partners to understand franchise owner business goals and translate them into actionable local paid media strategies.
- Audit campaign structure, parameters, and reporting to identify opportunities to improve data accuracy and inform future strategy.
- Optimize campaigns for performance and ROI, establishing share of voice priorities leveraging data and insights.
- Stay up-to-date on Google algorithm updates, best practices in paid media, and industry trends that could impact business performance.
- Present performance reports and insights to leadership in a clear and compelling manner, demonstrating the value of paid media and providing actionable recommendations for improvement.
Requirements:
- 8 years of digital media planning, buying, and management experience in progressive levels of responsibility.
- Prior experience in a senior role within a web and/or Demand Generation team.
- Proven work experience managing a team of direct reports, agencies, and contractors, with a demonstrated ability to mentor and develop direct reports into more senior roles.
- Experimentation experience to design multivariate tests, synthesize test results, and build frameworks to make data-informed decisions.
- Proficiency with data visualization tools such as Looker Studio and Tableau for data analysis, monitoring, and presentation.
- Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.
- Ability to travel 10% of the time.
About Us:
SERVPRO has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, construction, biohazard, and pathogen remediation throughout the United States and Canada for over 50 years. Our 2,200+ individually owned and operated franchises are supported by our dedicated headquarters team. We strive to cultivate a professional community that respects and celebrates the things that make us unique, the things we share, and the collaborative spirit we bring to the work we pursue together.
Equal Employment Opportunity:
All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran, or disability status.
