Director of Media Relations

1 day ago

Houston, Texas, United States METRO Full time
Job Summary

The Director of Media Relations at METRO is responsible for maintaining and improving relations and communications between the organization, the public, and the media. This role serves as the primary contact with the media and assists the EVP for Communications in developing and executing the overall public relations/press strategy. The successful candidate will have a strong background in media relations, public relations, and journalism, with a minimum of eight years of senior/professional experience, including three years of supervisor/management experience.

Key Responsibilities

• Provides primary managerial direction and performs personnel administrative functions of direct report staff for the purpose of maintaining necessary staffing, enhancing productivity of staff, and ensuring necessary department outcomes are achieved.
• Acts as a METRO spokesperson and is responsible for frontline contact for electronic, print media, and social media.
• Manages media interviews for the Board and President & CEO, sets up editorial board meetings, drafts public statements, issues news releases, and oversees placement of various articles for local and national distribution.
• Assists the EVP in budget development for the Media Relations division.
• Supervises a team of Media Specialists and Social Media Specialists to develop and implement media strategy.
• Generates and provides appropriate responses to media inquiries concerning METRO both to print, journalists, and on camera, as needed, within prescribed deadlines and on call as needed.
• Provides professional expertise to consult and advise the Board and senior management in specific public relations activities such as crisis management, media contact, speeches, community relations, and others as required.
• Cultivates relationships with local, state, and national news and trade media.
• Remains informed on all aspects of METRO to ensure correct information is distributed to the media and accurate story content is presented in METRO publications.
• Develops questions and answers (Q&A) fact sheets, talking points, and other communication pieces for various communication platforms, and assists in creation of handouts for press events, etc.
• Oversees newsletters, bus and rail displays, videos, social media posts, and other relevant public content.
• Engages in communication with METRO departments to develop creative content for media stories on METRO or other relevant topics.
• Provides excellent customer service to METRO internal and external customers.
• Applies SMS (Safety Management System) methods and principles in daily routine and supports all aspects of the agency's Public Transportation Agency Safety Plan (PTASP).
• Promotes safety awareness and follows safety procedures to reduce or eliminate accidents.
• Performs other job-related duties as assigned.

Requirements

Bachelor's degree in Communications, Journalism, English, or a related degree is required. A minimum of eight years of senior/professional experience in media relations, public relations, journalism, including three years of supervisor/management experience, is required. Knowledge of Houston/Harris County media, strong presentation and interpersonal skills, and proficiency with Microsoft office suite and electronic web-based communications tools are also required.

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