Senior Marketo Solutions Architect

3 days ago


Birmingham, Michigan, United States V2Soft Full time
V2Soft is a globally recognized firm, with a mission to deliver high-performance technology solutions that address real business challenges. We pride ourselves on being true partners to our clients, fostering mutual success. Our commitment to workplace diversity positively impacts both our organization and the clients we serve.

Job Overview:
  • Act as a subject matter expert in Marketo technology, ensuring optimal application within client business processes.
  • Design, implement, and enhance a variety of landing pages and email marketing campaigns.
  • Convert business requirements into product specifications, collaborating with product management for necessary enhancements.
  • Deliver both business and technical solutions to maximize client utilization of the platform.
  • Measure and optimize key performance indicators such as click-through rates, open rates, and advertiser registrations.
  • Communicate effectively with clients in both written and verbal formats, maintaining precise and timely documentation in our case management system.
  • Build strong relationships with Product Management, Engineering, and Operations teams.
  • Take ownership of client issues and accounts until resolution, coordinating with other teams as necessary and managing client expectations.
  • Conduct problem characterization, replication, diagnosis, and root cause analysis.
  • Collaborate with Engineering teams to prioritize issues and escalate when needed.
  • Share best practices with colleagues to improve the quality and efficiency of customer support, contributing to the knowledge base.
  • Provide technical support to partners and vendors.
Qualifications:
  • Over 10 years of experience with Marketing Automation platforms, including a minimum of 3 years specifically with Marketo.
  • Familiarity with additional platforms such as Adobe Campaign is advantageous.
  • Proven experience in delivering marketing automation projects, particularly in implementations and integrations (CRM, CMS).
  • Experience with audits or application support is also beneficial.
  • Background in digital marketing agencies or managed service providers in marketing technology.
  • Experience in gathering marketing and technical requirements for client implementations.
  • Understanding of lead generation, lead nurturing, and the alignment between sales and marketing.
V2Soft is an Equal Opportunity Employer (EOE). For more information on our open opportunities and benefits, please visit our website.

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