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Data-Driven Growth Strategist

1 month ago

Plano, Texas, United States Publicis Groupe Full time
Job Title:

Associate Director, Data and Analysis

Job Description:

At Digitas, we're seeking a highly skilled Associate Director to lead our data-driven growth initiatives. As a key member of our team, you'll work closely with clients and internal stakeholders to develop and implement strategic data frameworks and marketing strategies that drive business growth.

Key Responsibilities:
  • Guide teams in driving strategic data-driven growth through brand campaigns, acquisition campaigns, and online testing strategies
  • Act as a key partner for clients and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
  • Expand client work, including building recommended approaches and scope
  • Evaluate new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
  • Foster creative thinking around how we use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
  • Manage efficient execution of projects, including the implementation of best practices
  • Build a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth
Qualifications:
  • 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
  • Strong client relationship and communication skills, with experience managing multiple projects across teams
  • Experience managing a team
  • Strong analytical, critical thinking, and problem-solving skills
  • Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
  • Knowledge of digital data technologies (Google Analytics, digital pixel tracking, site tagging, etc.)
  • Passion for online advertising and emerging trends in the digital landscape
  • The ability to thrive in a fast-paced and deadline-driven environment
Compensation and Benefits:

We offer a competitive compensation package, including a salary range of $106,500 - $167,500 annually, as well as medical coverage, dental, vision, disability, 401k, and paid time off.