B2B Marketing Manager

3 weeks ago

Atlanta, Georgia, United States SplitIt Full time
About Splitit

Splitit is a pioneering payment solutions provider that empowers merchants to offer card-linked installments without new loans or fees. By leveraging consumers' existing credit, Splitit revolutionizes the payment landscape, enabling merchants to achieve higher conversion rates and increased transaction values while maintaining customer loyalty.

Our Culture

At Splitit, we foster a culture of innovation, inspiration, and open communication. Our values – Integrity, Critical Thinking, Adaptability, Persistence, and Risk Taking – are the foundation of our decision-making process and shape the way we hire and work together.

Job Description

The Marketing and Events Manager will play a pivotal role in executing marketing campaigns and events that drive lead generation and partner customer engagement. This role requires a blend of strategic marketing expertise and a strong background in event management, particularly within the B2B Payments/SaaS space.

Key Responsibilities:
  • Collaborate with the partnership team to develop targeted marketing campaigns and digital marketing efforts to support MSV growth, customer expansion, and product adoption.
  • Develop strategies and campaigns to drive usage of Splitit within Partner merchant networks, including Merchant adoption and end-consumer usage.
General Marketing Content and Support:
  • Develop engaging and insightful content to support marketing initiatives, including blogs, white papers, and case studies that drive thought leadership.
  • Support the sales and partnership team with sales decks, one-pagers, videos, and blogs.
  • Build a library of reusable resources to enable partner and merchant growth, such as pre-recorded training videos, digital collateral, email copy, demos, and other materials that can be repurposed to support ongoing education and engagement.
Event Planning and Execution:
  • Plan, coordinate, and execute trade shows, virtual conferences, industry panels, and client-specific events.
  • Manage all aspects of event logistics, including registration, promotion, technology setup, and post-event follow-up.
  • Collaborate with internal teams and external vendors to ensure seamless event execution and memorable attendee experiences.
  • Develop strategies to maximize engagement and meetings before, during, and after events.
  • Partner with the sales team to create tailored event marketing strategies that align with the sales pipeline and business growth objectives.
  • Create event-related content, including promotional materials, agendas, speaker bios, and post-event summaries.
  • Analyze and report on the performance of events and campaigns using key metrics such as lead generation, registration numbers, and ROI.
  • Manage event budgets, ensuring cost-effective execution without compromising quality.
Qualifications:
  • Minimum of 3 years of marketing experience in a B2B environment, with a strong background in digital marketing channels (SEO, SEM, email marketing, social media) to promote events and marketing campaigns.
  • Experience managing complex, cross-functional projects and partnerships.
  • Data-driven decision-maker with strong analytical skills and the ability to interpret complex data.
  • Proven track record of planning and executing both virtual and in-person events that drive lead generation and sales.
  • Experience with event management tools (e.g., Eventbrite, Cvent, Hopin) and marketing automation platforms (e.g., HubSpot, Salesforce).

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