Senior Marketing Manager for CIOs

4 weeks ago

Atlanta, Georgia, United States Salesforce Inc Full time
About the Role

We are seeking a seasoned Product Marketing Manager to drive the company's strategy to engage with CIOs and drive adoption of Salesforce solutions. As a key member of our marketing team, you will be responsible for developing and implementing innovative marketing programs that resonate with CIOs and position Salesforce as a strategic partner.

Key Responsibilities
  • Develop and implement a comprehensive content strategy for CIOs, including FCD, whitepapers, webinars, blog posts, and case studies.
  • Manage the company's digital presence, including website optimization, social media, and email marketing campaigns.
  • Organize and participate in industry events, conferences, and webinars to engage with CIOs.
  • Collaborate with strategic partners to develop joint marketing initiatives and expand reach.
  • Track and analyze marketing performance metrics to measure ROI and optimize campaigns.
  • Invest in developer advocacy to build strong relationships with the developer community, recognizing their significant influence on CIO decision-making.
  • Create content that addresses developer pain points and showcases how the product can solve their problems, ultimately influencing CIOs to adopt the solution.
  • Encourage developers to share their success stories and experiences with the product, leveraging their credibility to influence CIOs.
  • Create partner programs that incentivize developers to promote the product to CIOs, recognizing their unique ability to advocate for the solution within enterprise organizations.
  • Actively participate in developer conferences and events, positioning the company as a thought leader and building relationships with influential developers who can influence CIO adoption.
Requirements
  • 5+ years of experience in product marketing, sales, or go-to-market background.
  • Proven experience in B2B marketing, with a focus on technology or enterprise software.
  • Excellent communication and interpersonal skills.
  • Strong understanding of the CIO landscape and its challenges.
  • Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders.
  • Ability to create a range of marketing assets, including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint, and product data sheets.
  • Ability to use data and analytics to drive decision-making and a consistent track record of setting and delivering against measurable marketing metrics.
  • Ability to strategize and craft compelling messaging and positioning for technology products.
Preferred Skills
  • Experience with the Salesforce products and/or other SaaS and B2B technology platforms.
  • Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity.
  • A winning attitude that inspires optimism, fun, and the desire to always be learning.
Accommodations

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Posting Statement

At Salesforce, we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

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