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Digital Advertising Specialist

2 months ago

Denver, Colorado, United States AlphaGraphics Full time
Job Title: Digital Advertising Specialist

We are seeking a talented Digital Advertising Specialist to drive our online advertising efforts for AlphaGraphics centers. The ideal candidate will have the expertise to research individual markets, craft compelling ad copy, and set up, execute, and optimize successful ad campaigns across various advertising platforms.

Key Responsibilities:
  • Conduct in-depth market research to understand the target audience, competition, and industry trends.
  • Identify market opportunities and develop advertising strategies tailored to each center's geography, sales focus, and market segment.
  • Perform keyword research to identify relevant keywords for search engine advertising campaigns.
  • Implement keyword strategies to enhance ad visibility and click-through rates, leading to conversions.
  • Conduct comprehensive audience research to identify key demographics, interests, and online behavior, enabling precise ad targeting and personalized messaging.
  • Utilize data analysis and market segmentation to create audience personas, ensuring ad campaigns resonate with specific customer segments, leading to higher engagement and conversions.
  • Work with our team to create persuasive and eye-catching ad copy for digital advertising campaigns, ensuring the messaging aligns with marketing objectives.
  • Craft ad content that resonates with the target audience and adheres to the brand's tone and style.
  • Collaborate with writers, designers, and creative teams to develop visually engaging ad creatives, including images, videos, and ad copy.
  • Set up and configure advertising campaigns on various digital advertising platforms such as Google Ads, Facebook Ads, and others.
  • Define and recommend campaign parameters, including budget, targeting, ad placements, and scheduling.
  • Monitor and optimize ongoing advertising campaigns to achieve performance goals and objectives.
  • A/B test ad variations, analyze results, and make data-driven adjustments to improve campaign performance.
  • Track, analyze, and report on the performance of advertising campaigns using analytics and reporting tools.
  • Effectively use attribution modeling and conversion metrics to demonstrate campaign performance and ROI.
  • Provide insights and recommendations to improve ROI and reach campaign goals.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • 2 years of proven experience in digital advertising, including campaign setup and management.
  • Exceptional ad copywriting skills with a flair for actionable, audience-focused messaging.
  • Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, and others.
  • Strong understanding of keyword research and SEO principles.
  • Data-driven mindset with the ability to analyze campaign metrics and optimize for success with an open-minded approach to rapidly changing technologies.
  • Excellent organizational and project management skills to handle multiple campaigns.
  • Strong problem-solving skills and attention to detail.
  • Proficiency in advertising analytics and reporting tools.
What We Offer:
  • Interesting work, collaboration, humanity, fun, and laughter.
  • A small, passionate, driven, and highly collaborative team that is fully invested in the success of our company.
  • A commitment to professional development and support of your individual growth.
  • An opportunity to make a meaningful impact and fully contribute to the growth of our organization.
  • Annual base salary in the $55,000- $65,000/ year range based on experience.
  • Team and individual performance-based bonus up to 20% of your annual salary.
  • Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(k) match, Life Insurance, Short-term and Long-Term Disability, Pet Insurance, and a completely free Employee Assistance Program.
  • Flexible start times and 1⁄2 day Fridays during the Summer and Winter months.