Marketing Communications Specialist
4 weeks ago
The Marketing Communications Specialist plays a crucial role in supporting the development and execution of marketing programs at Brohn Homes. This position is responsible for leading the creation and implementation of marketing strategies to enhance the company's visibility across various audiences.
The ideal candidate will have a strong understanding of marketing concepts, including planning, execution, analysis, and optimization. They will be responsible for setting objectives and strategies, presenting plans, and managing the day-to-day execution of promotional and branding campaigns.
Key Responsibilities- Develop and execute community-specific marketing programs to support sales efforts.
- Collaborate with the Director of Marketing to develop and implement marketing programs for new communities.
- Coordinate the annual promotional calendar and media plans to align brand initiatives with local opportunities.
- Manage internal communications for community updates and partner with field teams to execute CSR programs.
- Update and maintain the digital footprint, including listings, SEM, SMM, SEO, third-party partnerships, and social media channels.
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
- 2-4 years of relevant marketing experience.
- Strong understanding of marketing concepts, including planning, execution, analysis, and optimization.
- Experience in event planning and media planning preferred.
- Proficiency in social media management and multi-channel campaign execution.
This job primarily operates in a professional office environment. The employee is regularly required to sit, talk, and hear. The employee is frequently required to use hands, handle or feel. The employee is occasionally required to reach with hands and arms.
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