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Membership Development Specialist
2 months ago
Job Summary:
The Membership Development Specialist will represent UFC Gym by providing a welcoming, informative, and entertaining experience for all members and guests during their visits. The ideal candidate will drive potential members into the gym to deliver industry-leading customer service to them as well as our current members.
Key Responsibilities:- Lead Generation & Appointment Booking:
- Develop and execute external marketing strategies to attract new members, including promotions, prospecting, and community outreach.
- Collect leads at the point of enrollment and from the current member base through relationship building and referral tables.
- Book membership appointments through productive phone activities and meet or exceed monthly appointment goals set forth by the company.
- Ensure that appointments are booked to translate into enough guests and meet or exceed monthly guest goal set forth by the company.
- Guest Touring, Membership Presentations, & Personal Production:
- Ensure that 100% of guests are presented the Fitness Tour when touring guests around the gym as detailed in the Membership Specialist Playbook.
- Use the company-approved presentation when presenting membership options to non-members. Ensure each new member meets a manager before completing the sales process and exiting the gym.
- Ensure Personal Sales Room Financial goals are met or exceeded each month.
- New Member Sales Revenue (NMS), Point of Sales Personal Training Revenue (POS PT), and New Electronic Funds Transfer Sets (EFT).
- Ensure Sales Drivers are Held accountable to meeting or exceeding the required sales behaviors that will lead to delivering the Key Metrics set forth by management.
- Ensure integrity of each sale by attaching supporting documents and signature (corporate-approved specials, discounts, etc.) with each agreement.
- Customer Service:
- Follow up with members that have enrolled to ensure we are exceeding expectations.
- Provide the highest level of customer service possible when communicating and interacting with guests.
- Assist in maintaining a clean and operational facility.
- Accountable for saving members that are requesting to cancel their membership. If the Membership Specialist is unable to convince a member from canceling, they must have any manager meet the member and sign off on the cancellation.
- Miscellaneous:
- Sales Schedule: Schedules are set a month in advance and given during the first week of each month and approved by the General Manager. All Membership Specialists must be available to work Weekends and Holidays. Requests for days off must be given in writing and exceptions can be made by the General Manager.
- Mandatory Meetings: Monthly All Team Meeting and Daily Production Meetings are mandatory.
- Uniform Policy: The Membership Specialist uniform consists of a UFC Gym Black Polo, Long Dress Slacks (Black, Blue, or Khaki) or Jeans (Blue or Black) in good condition with no rips or holes. Dress shoes or Casual Dress Shoes must be worn in good condition. No athletic shoes allowed. Black jackets may be worn. No hoodies or sweatshirts. No hats or head wear.
- Timekeeping: Membership Specialists must record time worked while using the company check-in system. Membership Specialists must be in uniform and perform work activities when punched in. Specialists must also punch out for lunch within 5 hours and working off the clock is not permitted. In the event of a missed punch, the Membership Specialist must fill out the adjustment form and turn in to management.
- Knowledge, Skills & Abilities:
- In-depth knowledge of sales practices and techniques.
- General understanding of the Fitness Industry.
- Ability to work with computers.
- Must have good interpersonal communication skills.
- Excellent customer service skills.
- Independent, self-starter with strong organizational skills.
- Must be a team player.
- Minimum Certifications/Educational Level:
- High school degree or GED required.
- Must complete company sales training and orientation program.
- Minimum Experience:
- 1-2 years sales experience preferred.