Marketing and Communications Coordinator

3 weeks ago

Washington, Washington, D.C., United States I.M.P. Full time
Marketing and Communications Internship

About the Role
The Marketing and Communications Intern will assist in the execution of effective and creative marketing campaigns, resulting in ticket and merch sales, increased community presence, and heightened brand recognition. This internship will provide a unique learning platform for those interested in promoting live concerts and events.

Responsibilities
  • Update company websites with pertinent show information, biographies, and press photos, and assist in the maintenance of internal artist database
  • Coordinate and maintain street team calendar and activations
  • Organize, install, and track the distribution of promotional materials at venues, partner businesses, and other points around the city
  • Contribute to copywriting efforts for marketing emails, press releases, social media, and internal marketing communications
  • Participate in brainstorming sessions for marketing and promoting upcoming shows
  • Create marketing summary reports for artist agents/managers and department staff
  • Prepare marketing materials for I.M.P. promotional activations at 9:30 Club, Lincoln Theatre, The Anthem, Merriweather Post Pavilion, as well as non-I.M.P. venues
  • Utilize Google Analytics and ticketing platform marketing tools to analyze sales reports and trends, and genre/affinity targeting
  • Proof both physical and digital marketing collateral, including print and outdoor ads, social media content, and email communication
  • Work with Social Media Manager to create content for organic and paid posts for venue social channels
  • Work with Communications team to cover shows, and assist with press efforts promoting upcoming shows by researching artist's past press and interviews, artist information, and past and upcoming music releases

About I.M.P.
I.M.P. is a Bethesda, MD-based concert promoter and event production company. In addition to launching the Virgin Festival in the U.S. and Preakness InField Fest and programming and producing the Sweetlife Festival, the principals at I.M.P. own Washington D.C.'s legendary 9:30 Club, named the Top Club by Rolling Stone, Billboard and Pollstar, renowned as the premier place to see and hear cutting-edge live music of all varieties. I.M.P. also programs and operates Merriweather Post Pavilion in Columbia, Md. and the Lincoln Theatre in Washington, D.C. The Anthem is the company's new 2,500 - 6,000 person capacity venue, which opened to national acclaim October of 2017 on the Southwest Waterfront in Washington, D.C. Over the last 41 years, I.M.P. and the 9:30 Club have put on nearly 18,000 events, hosting millions of music fans.

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