Marketing Operations Specialist
5 days ago
We are seeking a highly skilled Marketing Operations Specialist to join our team at Teachers College Columbia University. As a key member of our marketing team, you will be responsible for maintaining and optimizing our marketing systems, including Salesforce, to ensure accurate data flow between marketing and sales processes.
Key Responsibilities- Salesforce Management: Maintain and optimize Salesforce for lead tracking, segmentation, and campaign reporting
- Data Analysis: Generate and analyze Salesforce reports to measure campaign performance and provide insights to stakeholders
- System Integration: Collaborate with the TC Academy and other marketing and communications teams at Teachers College to ensure accurate data flow between marketing and sales processes
- Education: Bachelor's degree and three years of professional experience, in higher ed, nonprofit, or agency setting
- Skills and Qualifications: Proficiency in CRM and/or marketing automation platforms like Slate, Salesforce, Marketing Cloud or similar; experience using tools like Hotjar and/or Microsoft Clarity to make user experience recommendations; experience with dashboard creation tools, including Looker Studio and/or Tableau
- Salary Range:$75,000 - $87,000
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