Automotive Traffic and Loyalty Operations Manager

3 days ago


Brentwood, Tennessee, United States Sonic Automotive Full time
Job Title: Automotive Traffic and Loyalty Operations Manager

About Us: At Sonic Automotive, we are committed to providing exceptional customer service and creating a positive dealership experience. Our team is dedicated to ensuring that our customers receive the best possible service, and we are seeking a highly skilled and motivated individual to join our team as an Automotive Traffic and Loyalty Operations Manager.

Job Description: The Automotive Traffic and Loyalty Operations Manager is responsible for overseeing the implementation of 100% Traffic Management Playbook compliance across all dealerships. This includes working closely with dealership teams and the Brand Traffic Management Director to identify areas for improvement in store structure, Sonic Brand KPI performance, and customer retention/loyalty. Additionally, this role involves facilitating weekly internet traffic management meetings, mystery shopping competitors and internal departments, and reviewing call performance through call vendor tools.

Responsibilities:
  • Establish processes for the service drive to conquest customers
  • Train, coach, and mentor teammates
  • Maintain strong internal and external relationships

Requirements: To be successful in this role, one must have a minimum of 2 years of automotive retail management experience, proficiency in CDK CRM (Elead), exceptional communication skills, and strong organizational and analytical skills. The estimated salary for this position is $85,000 - $115,000 per year, based on location and industry standards.

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