Product Marketing Manager

4 days ago


Redlands, California, United States Esri Full time
Job Description

As a Product Marketing Manager at Esri, you will play a key role in driving awareness, demand, and adoption of our ArcGIS Pro products. This involves collaborating with cross-functional teams to create and execute marketing campaigns, including product positioning and messaging, product launches, and go-to-market strategies.

Responsibilities
  • Collaborate with product management, product engineering, and global business development teams to create and execute marketing campaigns.
  • Research and understand market needs to create personas, positioning, and value-based messaging for our products.
  • Lead and coordinate product launch and release activities, internal communications, and multi-channel customer enablement.
  • Develop and execute the communication strategy for changes in product functionality, lifecycle, and pricing.
  • Create multi-channel content and materials to inspire and educate prospects and users.
  • Provide insight into competitive strengths, weaknesses, opportunities, and threats.
  • Identify and monitor key performance indicators to measure content effectiveness and usage.
Requirements
  • 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field.
  • Proven verbal and written communications skills, with the ability to understand and effectively convey technical information.
  • Strong interpersonal skills and the ability to thrive in a cross-functional team environment.
  • Experience with current marketing software, systems, and tools.
  • Understanding of common marketing concepts and best practices, with experience in applying that knowledge strategically and tactically.
Preferred Qualifications
  • Demonstrated ability in releasing and creating interest in innovative technology products.
  • Advanced degree (MBA or related field) and/or a geography, computer science, information systems background.
  • Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs.

Esri is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.



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