Product Marketing Manager

1 day ago


Redlands, California, United States Esri Full time
Job Description

As a Product Marketing Manager at Esri, you will play a key role in driving awareness, demand, and adoption of our innovative GIS products. You will collaborate with cross-functional teams to create and execute marketing campaigns, develop product positioning and messaging, and lead product launches and go-to-market strategies.

Responsibilities
  • Collaborate with product management, product engineering, and global business development teams to create and execute marketing campaigns.
  • Research and understand market needs to create personas, positioning, and value-based messaging for our products.
  • Lead and coordinate product launch and release activities, internal communications, and multi-channel customer enablement.
  • Develop and execute the communication strategy for changes in product functionality, lifecycle, and pricing.
  • Create multi-channel content and materials to inspire and educate prospects and users.
  • Provide insight into competitive strengths, weaknesses, opportunities, and threats.
  • Identify and monitor key performance indicators to measure content effectiveness and usage.
Requirements
  • 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field.
  • Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner.
  • Strong interpersonal skills and ability to thrive in a cross-functional team environment.
  • Experience with current marketing software, systems, and tools.
  • Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically.
  • Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects.
Total Rewards

Esri offers a competitive total rewards package, including industry-leading health and welfare benefits, 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, and opportunities for personal and professional growth.

Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors, including skill sets, experience, and training.

A reasonable estimate of the base salary range is $66,560—$110,240 USD.



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