Senior Marketing Professional

3 weeks ago


Redlands, California, United States Esri Full time
About the Role

We are seeking a highly skilled Sr. Campaign Manager, Brand to join our team at Esri. As a senior level marketing professional, you will be responsible for developing and executing campaigns that capture the attention of our diverse user community.

Key Responsibilities
  • Communicate and Collaborate: Build and nourish relationships with executive level internal and external stakeholders, aligning on market opportunities, objectives, benchmarks, content, messaging, and audience targets to drive campaign success.
  • Manage Multiple Priorities and Deadlines: Manage multiple marketing campaigns and timelines simultaneously across various verticals and channels, using expert evaluation, judgment, and interpretation to independently select the right course of action and solve problems of a diverse scope.
  • Drive Results: Begin with the end in mind and set clear goals for what your campaigns will accomplish, utilizing research to manage strong campaigns and programs, and creating and personalizing anchor and supporting content, nurture assets, and sales enablement content.
  • Think Analytically: Analyze marketing data and leverage reporting platforms to understand campaign objective criteria, review campaign status reports, and continuously audit and improve the digital experience and outcomes.
  • Connect to Your Audience: Identify audience and craft messaging for various channels delivered through automated campaigns and advertising, identifying emerging digital technologies, media opportunities, approaches, and strategies.
Requirements
  • Bachelor's in Marketing, Business, or a related field
  • 5+ years of experience working in campaign marketing
  • Previous experience with complex integrated and digital marketing campaigns
  • Demonstrated success working on multiple marketing projects simultaneously
  • Possess the ability to work well in a cross-functional team environment
  • Strong written and verbal communication skills
  • Ability to successfully manage projects and demonstrate strong problem-solving skills
Recommended Qualifications
  • Master's in marketing, business, or a related field
  • Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
  • Knowledge of GIS/Esri products
Total Rewards

Esri's competitive total rewards strategy includes industry-leading health and welfare benefits, 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. A reasonable estimate of the base salary range is $81,120—$135,200 USD.

About Esri

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change.



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