Senior Marketing Manager, Brand
5 days ago
We are seeking a highly skilled Senior Campaign Manager, Brand to join our team at Esri. As a senior-level marketing professional, you will be responsible for developing and executing campaigns that capture the attention of our diverse user community.
Key Responsibilities- Communicate and Collaborate: Build and maintain relationships with internal and external stakeholders, aligning on market opportunities, objectives, and content to drive campaign success.
- Manage Multiple Priorities: Oversee multiple marketing campaigns and timelines simultaneously, utilizing expert evaluation and judgment to select the right course of action and solve complex problems.
- Drive Results: Set clear goals for campaigns, utilizing research to manage strong campaigns and programs, and creating personalized content and sales enablement materials.
- Think Analytically: Analyze marketing data, leveraging reporting platforms to understand campaign objectives and continuously audit and improve the digital experience and outcomes.
- Connect with the Audience: Identify audience needs and craft messaging for various channels, delivered through automated campaigns and advertising.
- Learn and Grow: Stay updated on emerging digital technologies, media opportunities, and strategies to effectively contribute to team goals.
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in campaign marketing.
- Previous experience with complex integrated and digital marketing campaigns.
- Demonstrated success working on multiple marketing projects simultaneously.
- Possess strong written and verbal communication skills.
- Ability to successfully manage projects and demonstrate strong problem-solving skills.
- Master's degree in Marketing, Business, or a related field.
- Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce.
- Knowledge of GIS/Esri products.
At Esri, diversity is more than just a word on a map. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work.
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