Senior Demand Generation Marketing Manager

2 hours ago


New York, New York, United States Dealpath Full time
About the Role

We are seeking an experienced Demand Generation Marketing Manager to join our Marketing team at Dealpath. As a key member of our team, you will be responsible for building and executing a demand generation strategy that drives new business pipeline and meets our aggressive revenue goals.

Key Responsibilities
  • Develop and execute a demand generation strategy that aligns with our business objectives
  • Own the creation of pipeline for Dealpath's software business
  • Support Marketing and Sales leadership with monthly, quarterly, and annual forecasting and weekly performance insights
  • Oversee the creation, execution, and management of email nurture campaigns to increase engagement with prospects and pipeline generation
  • Create and execute end-to-end integrated marketing campaigns that communicate the value Dealpath provides to customers using on- and offline channels
  • Measure and analyze program performance regularly, adjusting tactics as required to ensure results are achieved and goals exceeded
Requirements
  • 5+ years of B2B marketing experience preferably in a demand generation role at a growing B2B SaaS organization
  • Proven experience in leading both strategy and execution of ROI-based marketing programs
  • Hands-on experience with account-based marketing strategies, tactics, and tools
  • Deep familiarity with Marketo and SFDC and ability to own marketing campaign automation
  • Strong analytical skills and ability to analyze and report on program effectiveness and ROI
About Dealpath

Dealpath is the world's largest and most trusted real estate investment management platform. We drive investment performance by uniting data, insights, and execution in a platform purpose-built for real estate, giving firms the tools they need to operate with speed and precision and unlock opportunity in a dynamic and competitive landscape.



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