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Senior SEO Manager

2 months ago

Los Angeles, California, United States AXS Full time
About the Role

We are seeking a highly skilled Senior SEO Manager to join our Product Management team at AXS. As a key member of our team, you will be responsible for leading the development and execution of our SEO product strategy and roadmap to drive incremental traffic and support digital media growth initiatives.

You will work closely with cross-functional teams to identify and prioritize fixes/optimizations and create new components, templates, and experiences to drive the growth of Non-Brand SEO traffic.

As the SEO subject matter expert, you will provide guidance, requirements, and detailed specifications while ensuring successful execution of SEO initiatives from ideation through execution.

Key Responsibilities
  • Lead the development and execution of the SEO product strategy and roadmap.
  • Work with cross-functional teams to define and prioritize product requirements, and then coordinate with the design and development teams to deliver those features.
  • Serve as the SEO subject matter expert, providing guidance, detailed requirements, and specifications.
  • Ensure successful execution of SEO initiatives from ideation through to completion, delivering measurable results.
  • Represent SEO interests in all rituals, including stand-ups, sprint planning, grooming, retrospectives, etc.
  • Proactively and aggressively identify and mitigate SEO Product issues including broken internal links, improper parameterization, negative crawl impact, and suboptimal experiences to increase overall site quality and health.
  • Assist in the planning and execution of highly complex and detailed initiatives including site migrations, replatforming, and consolidation of multiple domains, subdomains, and subfolders.
  • Spec out landing page experiences and capabilities that feature content, keywords, and internal links to drive improvements in quality and relevance.
  • Leverage knowledge to design, test and deliver against insights derived from crawl analysis and leveraging best-in-class tools.
  • Analyze and interpret organic traffic data to identify trends, patterns, and insights about demand to inform the rest of our business, including the supply side of our marketplace.
Requirements
  • Bachelor's Degree or equivalent experience required; degree in Business, Management Information Systems, Computer Science or related field preferred.
  • 4-6 years' experience in product management, with a focus on SEO, marketing analytics, data management, and machine learning.
  • 4-6 years' SEO, data, marketing channels or martech-related product management experience.
  • 2-3 years' experience working in a complex global technology company is preferred.
  • Strong analytical skills, with solid understanding of SEO tools and software, such as Google Analytics, Google Search Console, SEMrush, and other relevant platforms.
  • Ability to harness quantitative & qualitative data to address exciting buyer problems and have experience running consumer-facing A/B tests.
  • Experience also with SEO-specific quantitative testing, such as SEO split testing.
  • Experience defining consumer product roadmaps from inception to launch.
  • Proficient in SQL/BigQuery.
  • Large-scale marketplace SEO million URLs) experience is highly preferred.
About AXS

AXS, a subsidiary of AEG, sells millions of tickets each year for over 500 premier venues, sports teams, and event organizers across North America, Europe, Asia, Australia and New Zealand.

Clients include First Avenue, USGA, Red Rocks Amphitheatre, Arena, Coachella, Stagecoach, The O2, and B.League (Japan).

Headquartered in Downtown Los Angeles, California, AXS employs more than 500 professionals in multiple locations worldwide.

In each location you'll find a team of dedicated, diverse employees (we've dubbed ourselves "Fanatix") who create groundbreaking products and services in a fun, fast-paced environment.

To learn more about our culture and values, visit:

More about AEG

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment.

Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world.

We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

We are dedicated to a diverse, inclusive and authentic workplace, so if you're excited about this role but can't "check every box" in the job description, we encourage you to apply anyway.

We're an equal opportunity employer and never discriminate based on gender, age, race, religion, color, national origin, sexual orientation, marital status, veteran status, or disability status.

AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship.

AEG may require an employee to perform duties outside their normal description.