Senior Director of Ecommerce and Digital Merchandising
4 weeks ago
Forever 21 is a global fast fashion leader with a strong presence in the e-commerce market. We are seeking a Senior Director of Ecommerce and Digital Merchandising to develop and implement comprehensive strategies to drive our digital business.
Key Responsibilities- Develop and execute a holistic merchandising strategy aligned with business goals, focusing on optimizing product assortment, pricing, and promotional strategies to drive online sales and profitability.
- Lead, mentor, and inspire a high-performing merchandising team, fostering a culture of innovation, collaboration, and continuous improvement.
- Utilize advanced analytics and performance metrics to assess and refine merchandising strategies, ensuring data-driven decisions that enhance the customer journey and increase conversion rates.
- Champion the customer experience by implementing best-in-class merchandising practices, including effective product categorization, cross-selling, upselling, AI and personalized recommendations.
- Collaborate closely with cross-functional teams, including marketing, product development, supply chain, and IT, to ensure seamless execution of merchandising initiatives and alignment with overall business objectives.
- Bachelor's degree required, preferably in business management. Master's degree preferred.
- 10+ years of experience in e-commerce merchandising, with a minimum of 5 years in a senior leadership role.
- Proven track record of developing and executing successful online merchandising strategies that drive revenue growth and enhance customer experience.
- Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
- Excellent leadership and team management abilities, with a demonstrated ability to inspire and develop talent.
- Deep understanding of digital marketing, SEO, and web analytics tools.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across all levels of the organization.
- Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously in a fast-paced environment.
We foster an inclusive culture where everyone feels they belong. Our comprehensive benefits package includes competitive paid time off, most national holidays, flexible work schedule, free onsite parking and gym access, and eligibility to participate in our annual bonus incentive program.
We actively encourage our current and future employees to unleash their style, embrace their individuality, and own their journey. We value diversity, creativity, and innovation, and offer opportunities for growth and development across our portfolio of brands.
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