Senior Marketing Manager
2 days ago
We are seeking a highly motivated Senior Marketing Manager to join our distinguished and large in-house marketing team at ZipRecruiter.
This is an outstanding opportunity to lead Paid Search (SEM / PPC) and YouTube execution and strategy, as well as collaborate with other channels on various research, data analysis, and marketing initiatives.
You will own B2B and B2C paid search Lead gen programs as well as help execute paid YouTube marketing campaigns.
You will share results and execute on various digital marketing strategies.
The ideal candidate is a high-energy team player that prides him or herself on attention to detail, curiosity, and analytical skills.
The ideal candidate is someone who communicates written and verbal updates clearly and succinctly, over provides updates, is comfortable wearing many hats and jumping in wherever needed, and is excited to join ZipRecruiter.
Key Responsibilities- Own the hands-on execution and strategy of some of our Paid Search and Paid YouTube channels
- Meet and collaborate with Google and Microsoft reps to improve our marketing
- Conduct analysis and audits to optimize Google Ads and Microsoft Ads spend
- Collaborate with SEO team to identify opportunities for SEO via SEM data and vice versa.
- Contribute to marketing strategy, thought leadership, and financial planning
- Prepare ad hoc and recurring updates on spend and marketing performance
- Support other marketing team members with execution and analysis across other business
- Bachelors or graduate degree from a top university, major in Business or Marketing preferred
- 5+ Years of experience with Paid Search / SEM (Google Ads and Microsoft Ads)
- 2+ Years of experience executing paid YouTube advertising
- Strong hands-on experience with most Google Ads products (Demand Gen, Discovery, UAC, Display, Performance Max, DSA, Experiments, Google Ads Editor, RSAs)
- Strong hands-on experience with various YouTube products and ad formats
- Proven data analysis and strong experience with Microsoft Excel (vlookups and pivot tables), Google Sheets and Google Docs
- Prior experience with B2B or B2C lead gen
- Ability to identify improvements and restructure accounts to improve performance
- Knowledge of SQL
- Knowledge of Google Ads scripts
- Competitive salary
- Exceptional benefits package
- Flexible Vacation & Paid Time Off
- Employer-matched 401(k) plan
The US base salary range for this full-time position is $135,000-$180,000.
ZipRecruiter is proud to be an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or genetics.
Privacy Notice: For information about ZipRecruiter's collection and processing of job applicant personal data for this job, please see our Privacy Notice at: https://www.ziprecruiter.com/careers/job-applicant-privacy-notice
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