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Sales and Marketing Manager

2 months ago

Fayetteville, North Carolina, United States Trilith Live Full time

Job Summary

Trilith LIVE is seeking an experienced and accomplished venue professional to plan, direct, and promote this world-class venue. As a key member of our team, you will be responsible for building a comprehensive marketing, communications, and public relations strategy that positions LIVE as a premier destination for corporate meeting planners, special event managers, and community organizations.

Key Responsibilities:

  • Develop and execute a strategic marketing plan to increase visibility and drive sales revenue.
  • Create memorable experiences for clients and guests that exceed their expectations.
  • Partner with internal stakeholders to deliver seamless events, programs, and activities.
  • Solicit and secure meetings, conventions, trade shows, and community events.
  • Represent the venue at industry-related regional and national tradeshows.
  • Arrange and host facility tours for potential lessees and provide information regarding facility specifications and capabilities.
  • Participate in the development and administration of annual budget and forecast funds necessary for staffing, equipment, materials, and supplies.
  • Prepare bid proposals and follow through on pending bookings.
  • Prepare and ensure compliance with all rental/lease agreements.
  • Coordinate sales pre-event correspondence and meetings.
  • Manage venue social media platforms and develop content to drive online traffic.
  • Plan and oversee facility advertising, promotion, and publicity activities.
  • Develop and recommend pricing strategy to achieve maximum market share.
  • Prepare reports on sales revenue projections, marketing studies, client satisfaction, and other relevant sales and marketing issues.
  • Network with industry partners to develop a broad base of promotional partners.
  • Participate in community, industry-related associations, committees, task forces, and local service organizations.
  • Collaborate with key city stakeholders and DMO to analyze challenges, identify alternative solutions, project consequences of proposed actions, and make decisions in support of organizational objectives.
  • Rotate with other facility personnel to function as Manager on Duty (MOD), maintaining total responsibility and authority over all clients, staff personnel, patrons, security, and safety.
  • Work extended and/or irregular hours, including nights, weekends, and holidays, as required.

Supervisory Responsibilities:

  • Directly supervise Managers, Assistants, or Coordinators in the Sales and Marketing Department.
  • Sample responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding; disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field from an accredited four-year college or university.
  • Minimum of five (5) years in the field of hospitality, convention, hotel, trade show, or meeting room sales and marketing; or an equivalent combination of education and experience.
  • 2-3 years of supervisory experience.
  • Knowledge and experience with conventions and event planning.
  • Advanced proficiency in operating a computer and other office devices and using Microsoft Office, including Excel, Outlook, and Word.
  • Experience exceeding customer expectations in this industry or a related field.
  • Proficiency in public relations; oral, written, and interpersonal communication; public speaking; contract negotiation; sales forecasting, and sales and marketing.
  • Ability to deliver results under time constraints; function effectively in moderate to high pressure situations and within office/facility environments with moderate to loud noise levels.

Physical Demands:

While performing the duties of this job, the employee is regularly required to move around the facility; to stand for long hours during events; talk and hear. This position may require work inside or outside of the building, as needed by events.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.