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Digital Marketing Expert
2 months ago
We are seeking a highly motivated and experienced Marketing and Sales Specialist to join our team at Innova People. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue.
Key Responsibilities- Maintain a marketing calendar and ensure timely updates to the team with tactical tasks, goals, and strategic campaign planning.
- Plan and coordinate conferences, webinars, trade shows, campaigns, videos, and press releases in partnership with technology and go-to-market partners.
- In partnership with the technical team, create content, social posts, blogs, press releases, infographics, customer newsletters, and other marketing materials.
- Maintain and optimize B2B social media platforms, including LinkedIn, YouTube, and Twitter.
- In partnership with contractors, maintain, update, and optimize the company website.
- Develop and implement creative marketing campaigns to engage with customers and drive sales.
- Stay up-to-date with industry trends and best practices in marketing and sales.
- Collaborate with the sales team to create outreach copy and use HubSpot templates and automation to make efficient reuse of material.
- Oversee CRM administration and policies that support revenue operations.
- Track revenue attribution and the efficiency of marketing activities, events, and programs.
- Implement data hygiene strategies and practices across the sales team.
- Design processes and workflows that streamline deal movement from contact to close to upsell.
- Maintain quote templates, data fields, reports, and dashboards proactively to facilitate quick and accurate financial forecasting.
- New college graduate with a marketing education or 1-2 years of experience in a marketing capacity or 1-2 years of experience in a sales capacity with an educational background in marketing.
- Curiosity and a passion for cutting-edge technology.
- Hungry, driven, self-motivated, self-educating, well-organized with a consistent sense of urgency and ability to set, communicate, and meet deadlines with opposing priorities.
- Comfortable in a fast-paced and ever-changing work environment.
- Ability to laugh and have fun.
- Competitive base pay offered to match your level of expertise.
- Performance bonus (up to 30%) and annual profit-sharing.
- 401K, generous PTO, and 100% employer-paid Health Benefits & Life Insurance.
- Education & training reimbursement to advance your skills in tech.
- Talented, passionate coworkers who recognize that success is a function of tight-knit teamwork.
- Fast-paced, nimble start-up environment that rewards intellectual curiosity, attention to detail, and a 'go-getter' attitude.
- Company culture that prioritizes health, family, and growth, with a willingness to invest in our employees so that they have the training, support, and work/life balance to lead a successful and fulfilling life.
