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Product Marketing Manager

4 weeks ago

Pittsburgh, Pennsylvania, United States ZOLL Cardiac Management Solutions Full time
Job Summary

As a key member of our US Product Marketing Team, you will support and lead projects in the management of Cardiac Management Solutions (CMS) marketing and product efforts in conjunction with ZOLL CMS Marketing leadership.

Key Responsibilities
  • Develop and support the implementation of short- and long-term business strategies and tactics to expand use of CMS products
  • Actively engage and support domestic selling efforts by working in close collaboration with US Sales
  • Independently interpret clinical studies to provide data analyses and messaging for US Sales
  • Collaborate with cross-functional partners and vendors to develop comprehensive marketing collateral based on clinical indication driven market segments, including design and execution of messaging, promotional materials, sales tools, and proof sources
  • Support development of annual sales meeting strategies, messaging, collateral, and training effort to ensure effective pull-through of the content
  • Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning
  • Develop and execute effective launch plans for new products and features
  • Partner and/or lead cross-functional teams to coordinate efforts on company initiatives and product launches
  • Work with Marketing Leadership to set strategy, messaging, and execution approach for relevant trade shows
  • Develop and foster relationships with key clinical individuals and organizations within the industry
  • Perform other duties as assigned by Management
Requirements
  • Bachelor's Degree in Business or a related field required
  • 4-6 years in downstream customer-facing product marketing in the medical device, pharmaceutical, healthcare, or other similar arena required
Preferred Qualifications
  • Demonstrated ability to interpret clinical data and develop compelling message for use with clinicians
  • Excellent analytical, strategic thinking, and problem-solving skills; strong verbal and written communication skills, and well-honed interpersonal and leadership skills are required
  • High level of internal initiative, independent thinking, and ability to interact with physician, customers, and key opinion leaders are essential
  • Must be an effective team player in a fast-paced, highly visible environment
  • Effectively work in a regulated industry in healthcare, medical devices, or pharmaceuticals
  • Must be willing and able to travel up to 20% of the time
  • Master's degree strongly preferred
  • Prior cardiac sales and/or marketing experience preferred
  • Proficient in Microsoft Teams and Power BI preferred