Marketing Coordinator

1 day ago


New York, New York, United States Orveon Full time
About the Role

The Channel Marketing Coordinator plays a pivotal role in driving the development and implementation of omni-channel marketing strategies to build brand awareness and drive traffic with each retailer, maximizing growth potential and fueling long-term profitability.

Key Responsibilities
  • Collaborate with cross-functional teams to develop and execute marketing plans, sampling execution, visual merchandising updates, promotional activities, in-store events, and product launches in the North America market.
  • Coordinate product requests from various cross-functional teams, ensuring seamless communication and timely delivery.
  • Partner with cross-functional teams to prioritize and gain support for retailer initiatives, exclusives, sampling, and collateral/in-store event needs for launches in NA.
  • Coordinate and support Market Week, including retailer presentations, room setup, product comp distribution, gratis, and post-market follow-ups.
  • Maintain an integrated marketing calendar in close partnership with sell-in, retailer.com, and brand marketing teams.
  • Coordinate visual merchandising creative direction and product assortment, partnering with the VM team to brief and route all merchandising materials, copy, and layouts for approval.
  • Request and consolidate VM issues from the field team and communicate to the VM team and share with retailer partners.
  • Contribute to retailer and internal meeting preparation, including gathering necessary information, creating agendas, facilitating discussions, and managing follow-ups in partnership with cross-functional teams.
  • Manage ad hoc requests, including but not limited to managing comps, image, and copy requests from retailer and internal cross-functional partners.
  • Assist in co-op advertising proof reviews.
  • Oversee setup on shade matching tools such as GlamLab, ColorIQ, Shade Finder with Retailer.com team.
  • Monitor best practices and competitive activity in the Beauty and Luxury sector, identifying opportunities in product, branding, social, and in-store initiatives.
  • Own smaller volume retailer accounts, including Bloomingdales, Blue Mercury, Neiman Marcus, Shopbop, and Revolve, with oversight from both Channel Associate Manager and Manager.
  • Support internal Spa team day-to-day requests.
Key Stakeholders
  • Retail Partners
  • Brand Marketing
  • com
  • Education, Artistry, and Events
  • Sell-in & Sell-thru/Field Teams
  • Global Visual Merchandising
  • Global Marketing & Product Development
  • Global Creative
  • Global Communications, including PR, Social/Influencer Marketing
  • Forecasting & Sales Ops
Qualifications
  • 1-3 years' experience in Marketing, preferably in the beauty industry
  • Bachelor's degree in Marketing or a related field required
  • Organization and prioritization with a proven ability to multi-task and coordinate complexity
  • Ability to collaborate with people from cross-functional departments - dynamic, agile, positive attitude
  • Strong analytical skills and financial acumen
  • Must have a proven track record in successfully launching new products and executing innovative 360º marketing plans with all channels
  • Passion for beauty
  • Strong presentation skills
  • Proficient in Excel, PowerPoint, Word
  • Knowledge of current marketing trends, media industry news, entertainment/pop culture, and retail innovation


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