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Senior Director of Demand Generation and Digital Marketing

1 month ago

Greensboro, United States APEX Analytix Full time
About Us:

APEX Analytix is a leading provider of procure-to-pay solutions, consistently growing and delivering innovative solutions to the world.

We're a unique blend of established company and start-up, offering a dynamic work environment and opportunities for growth.

Our clients include top companies on The Global 2000, trusting us to provide the latest controls, audit, and analytics software.

Industry analysts consistently rank us as a top supplier management solution, and we're looking for a Senior Director of Demand Generation to help build that reputation.

This role is responsible for leading the design, execution, and results of multi-national, cross-channel campaigns that promote customer acquisition, retention, and drive brand loyalty for both B2B and B2C audiences.

The Senior Director of Demand Generation will develop and execute comprehensive demand generation strategies to drive qualified leads and meet sales targets.

This role requires a collaborative leader who can approach marketing technology strategy and get into the weeds of daily work.

You will lead a team of marketing professionals responsible for day-to-day management, goal setting, reviews, and other performance indicators.

In this role, optimization instincts, product savvy, and an analytical mindset are key to driving growth, engagement, and conversion.

The Work

Demand Generation

Track and report on the entire marketing funnel, including volume, velocity, conversion stage-to-stage, and average value.

Collaborate with cross-functional teams to develop and execute demand generation campaigns that drive lead acquisition and conversion.

Track and report on campaign metrics, analyze results, and make data-driven recommendations.

Manage and measure lead generation initiatives, including events, Google Adwords, LinkedIn Advertising, ZoomInfo, and others.

Support the marketing organization and business with effective reporting to measure effectiveness, performance, and ROI of marketing spend.

Marketing Automation Platform Management

Own, manage, and optimize the marketing technology stack, including salesforce, marketing automation, and account-based marketing platforms.

Enable lead routing and scoring, support delivery of demand generation, report progress of funnel management and pipeline forecast, and track conversion rates across global demand generation programs.

Segmentation and Targeting and Account Based Marketing

Develop and implement data-driven segmentation strategies to enhance audience targeting and personalization.

Collaborate with the marketing team to define buyer personas and customer journey mapping.

Analyze data and user behavior to refine segmentation strategies continually.

Website Ownership

Own and oversee multiple web properties and calls to action, chatbots, and live chat.

Improve website lead and traffic performance, and facilitate website update requests.

Manage and maintain the company website, ensuring it is up to date, user-friendly, and aligned with our brand and messaging.

Work with designers and developers to enhance website functionality and user experience.

Monitor website traffic and engagement, implementing SEO and content strategies for improved performance.

The Must-Haves

7+ years' experience in B2B SaaS marketing with a strong track record of driving and scaling pipeline generation in fast-paced environments for B2B SaaS companies.

Any additional experience working in a dual-sided B2B and B2C environment would be a plus.

BA or BS in Marketing, Technology, Business, or another related field.

Deep experience with modern B2B MarTech infrastructure, including Salesforce, marketing automation, and account-based marketing platforms.

Strong intellectual curiosity to develop and embrace new standard methodologies to build a continuous improvement culture.