Brand Marketing Manager

1 month ago

Greensboro, United States Market America Full time
Position Summary: The Brand Marketing Director role will coordinate the formulation and implementation of strategic marketing plans aimed at amplifying our presence and driving growth in our businesses which includes Cosmetics, Skincare, Personal care and jewelry. This role will craft annual brand marketing plans, analyze the market and promotional programs, oversee marketing budget allocation, and orchestrate cross-functional promotional strategies. The role will play a crucial role in spearheading marketing for new product launches in our beauty and jewelry divisions, as well as identifying potential opportunities regarding specific sales channels, product formats, and new products.

Essential Duties and Responsibilities:
  • Establish product marketing strategy in alignment with brand objectives and oversee implementation of programs and promotions.
  • Manage and lead multiple cross-functional teams to execute product and category initiatives and implement plans
  • Ensure our product and brand strategies is communicated, understood, and implemented by all cross-functional groups.
  • Develop and support the strategic brand plans, leveraging consumer & customer trends as well as in-depth knowledge of competitive landscape to build brand equity via product strategy
  • Lead cross-functional collaboration on product and promotion strategy with training, business development, digital and PR/social
  • Lead product messaging and ensure consistent application across communication channels
  • Develop strategy and marketing plans for category and pillar products to drive existing business
  • Identify new marketing opportunities via promotions and programs through market and competitive analysis
  • Assist in driving the go-to-market strategy to win and grow market share
  • Proactive and results-oriented thinker who would flourish in an entrepreneurial and relationships-driven environment
  • Must demonstrate strong critical thinking, and problem-solving skills
  • Must be skilled at executing within tight timeframes with attention to detail and accuracy
  • Identifies opportunities for content efficiency, segmentation and automation, and collaborates cross-functionally for implementation
  • Performs testing and data analysis to optimize content for maximum performance
  • Develops and schedule campaigns and provides performance metrics to identify improvements
  • Collaborates with other teams to identify and effectively improve site features and experience
  • Conducts regular testing of email and website elements, documents the results, and shares best practices.
  • Optimizes online traffic growth from multiple sources
  • Collaborates with product managers and other departments to create on-brand, best-in-class content tailored to appropriate customers
  • Generates weekly marketing metric reports to determine success
  • Complies with company policies and procedures
  • Performs other duties as needed
Supervisory Responsibilities:
  • Sets goals and performance expectations for the brands and product launches
  • Addresses employee or customer concerns and/or elevates to the Management team
  • Trains and assists employees
  • Works within budgetary controls
  • Supports the Company's Safety Programs
  • Acts as an ambassador and champion of the company culture, ethics, and value
Education and Experience Requirements:
  • Bachelor's degrees in marketing, communications, business or related field.
  • 7 + years of experience in beauty sales, jewelry, retail sales, marketing or related field
  • Marketing experience to include brand positioning, strategy development, consumer insight generation, direct to consumer advertising, consumer promotion and integrated marketing communications development.
  • Demonstrated experience in brand management, within the beauty and/or fashion industry
  • Working knowledge of digital marketing strategies, Search Engine Optimization (SEO) and analytic tools.
  • Demonstrated understanding of the beauty and fashion industry including trends, key players and customer preferences.
Computer/Communication Skills:
  • Proficient use of MS Office programs: Word, Excel, and Outlook, required
  • High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities
  • Ability to get along and work with diverse personalities; tactful, mature, flexible
  • Prioritizes and models good communication skills; follows up, timely responses, proactive and positive in approach
  • Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail; critical thinking; mathematics, creative problem solving; complex problem solving; and judgment.
  • Participative management style-advocate of team concept
  • Results and people oriented, with judgment to balance other business considerations
  • Service oriented, but assertive/persuasive.
Travel:
  • Annual conference participation and related travel
  • Marketing and fashion events, sometimes on short notice.


Equal Opportunity/Affirmative Action Employer. Market America | SHOP.COM considers candidates regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status, or any other characteristic protected by law.

  • Brand Communications Manager

    6 days ago

    Greensboro, United States Kontoor Brands, Inc. Full time

    About the RoleThe Brand Communications Manager will work closely with the Senior Marketing Manager to support the overall strategic goals and objectives of the Wrangler brand. This includes coordinating projects, managing budgets, and developing marketing assets.

  • Brand Experience Manager

    6 days ago

    Greensboro, United States Kontoor Brands, Inc. Full time

    The Public Relations Coordinator will be responsible for coordinating activities that drive earned media and brand heat for the Wrangler brand. This includes selecting and ordering product for media, VIP, celebrities, artists, TV shows, and movies; ensuring product ordered aligns with Direct-to-Consumer (DTC) and LBU's in regards to availability and key...

  • Brand Ambassador

    6 days ago

    Greensboro, North Carolina, United States Mark Rink Full time

    **About the Role:**As a Marketing Agent at Mark Rink, you will be responsible for driving brand awareness and meeting company goals through the development and implementation of effective marketing strategies.**Responsibilities:Develop and execute marketing campaigns to promote products or services.Monitor the performance of marketing campaigns and adjust...

  • B2B E-Commerce Marketing Manager

    3 weeks ago

    Greensboro, United States Vertical Supply Group Full time

    Job DescriptionJob DescriptionVSG is a vertically integrated business focused on supplying and manufacturing life-safety products and equipment that serve arborists, climbers, technical rescue professionals, and other 'at-height' experts around the globe.  Based in Greensboro, NC, and with additional sites in Maine, Nevada, and California. Vertical...

  • Brand Specialist

    3 months ago

    Greensboro, United States Beauty Barrage Full time

    Who is Beauty Barrage? Beauty Barrage is a full-service strategic sales management team with our Field Team servicing doors across North America. Beauty Barrage works with some of the hottest brands in beauty today and provides in-store support in retailers like Sephora, ULTA, Bluemercury, and more! We have over 200+ beauty professionals servicing over 3,000...

  • Brand Storyteller Coordinator

    3 weeks ago

    Greensboro, United States Kontoor Brands, Inc. Full time

    We are seeking a motivated and self-starting Brand Storyteller Coordinator to join our team at Kontoor Brands, Inc. in Greensboro, North Carolina. This role is responsible for driving social media engagement and brand awareness on corporate channels, while coordinating closely with Lee and Wrangler social media and marketing teams to amplify bigger company...

  • Marketing Communications Specialist

    3 weeks ago

    Greensboro, United States Kontoor Brands, Inc. Full time

    Company OverviewKontoor Brands, Inc. is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico and Nicaragua. The company operates over 140 retail stores across the globe, employing more than 15,000 people in 65 countries.

  • Marketing Campaign Specialist

    3 weeks ago

    Greensboro, North Carolina, United States Smart Stack Impact Full time

    Job OverviewSmart Stack Impact, a leading PR agency, is seeking a highly skilled Marketing Campaign Specialist to join our team. This role involves developing and executing innovative marketing strategies, managing campaigns, and enhancing our brand's presence in the ever-evolving media landscape.

  • Brand Ambassador

    7 months ago

    Greensboro, United States Great Day Improvements: A Family of Brands Full time

    Overview Champion Window - Field Marketer (Events and Canvassing) Part-time Roles Available Are you an enthusiastic and outgoing individual looking for an exciting opportunity in the field of marketing?  Join our team as a Field Marketer and become a vital part of our team by showcasing Champion Product lines acting as a brand ambassador to potential...

  • Creative Graphics Coordinator, Brand Development

    6 days ago

    Greensboro, United States Kontoor Brands Full time

    Kontoor Brands is seeking a highly skilled Creative Graphics Coordinator to join our brand development team. As a key contributor, you will be responsible for creating original artwork for apparel graphics, preparing graphics for production-ready format, updating art and making revisions, archiving assets appropriately, maintaining graphic archives and...

  • Event Marketer

    2 weeks ago

    Greensboro, United States Renewal By Andersen Full time

    Why Renewal by Andersen? On our marketing team, no two days are the same! Put your entrepreneurial spirit and creativity to use generating marketing leads and driving brand awareness. A reputation that stands apart We've installed more than 6 million windows across North America and are a division of the largest window and door company in the country. Our...

  • Brand Ambassador

    6 months ago

    Greensboro, United States Great Day Improvements Full time

    Overview Champion Window - Field Marketer (Events and Canvassing) Part-time Roles Available Are you an enthusiastic and outgoing individual looking for an exciting opportunity in the field of marketing? Join our team as a Field Marketer and become a vital part of our team by showcasing Champion Product lines acting as a brand ambassador to...

  • Entry Level Marketing Agent

    3 weeks ago

    Greensboro, United States Ideaboxpro Full time

    Job Ad: Entry Level Marketing Agent  - Ideaboxpro (Greensboro, NC) Job Title: Entry Level Marketing Agent Company: Ideaboxpro Location: Greensboro, NC Salary: $24 - $29 per hour Job Type: Full-Time About Us: Ideaboxpro is a forward-thinking marketing agency dedicated to delivering innovative and tailored marketing solutions for a diverse range of clients....

  • Walmart Retail Specialist

    2 weeks ago

    Greensboro, United States Acosta Sales & Marketing Full time

    Walmart Retail Specialist General Information Company: PRE-US Location: GREENSBORO, North Carolina, 27405 Ref : 31471 Function: Merchandising Employment Duration: Part-time Description and Requirements As a Retail Specialist at Premium, youll ensure Premiums client brands stand out at Walmart stores by driving product availability. Your efforts executing...

  • Global Brand Ambassador

    6 days ago

    Greensboro, United States Kontoor Brands Full time

    About Kontoor Brands: As a global lifestyle apparel company with iconic brands Wrangler and Lee, we inspire people to live with passion, confidence, and style. Our Corporate Communications Coordinator will drive social media engagement and brand awareness on corporate channels while coordinating with Lee and Wrangler social media teams.Key...

  • Senior Pastry Expert

    3 weeks ago

    Greensboro, United States Advantage Sales and Marketing, LLC Full time

    At Advantage Sales and Marketing, LLC, we are committed to growing people, brands, and businesses. As a result, we are seeking a highly skilled Senior Pastry Expert to join our team.Job SummaryThis role involves providing expert bakery training and retail support to clients and customers in the assigned territory. The successful candidate will develop and...

  • Sales and Marketing Product Manager

    3 weeks ago

    Greensboro, North Carolina, United States Girl Scouts Carolinas Peaks to Piedmont, Inc. Full time

    Job OverviewWe are seeking a highly motivated Sales and Marketing Product Manager to join our team at Girl Scouts Carolinas Peaks to Piedmont, Inc.About the RoleThe ideal candidate will have 2+ years of experience in sales and marketing with a proven track record of consistently achieving or surpassing goals. They will be responsible for managing specific...

  • General Manager

    3 weeks ago

    Greensboro, United States HYATT Hotels Full time

    We are looking for an experienced and driven General Manager to join the Hyatt team. This role is a great opportunity for a leader who is eager to make a real impact in a fast-paced and growing business. The successful candidate will be a strategic thinker with excellent organizational and communication skills. They will have the ability to think on their...

  • Operations Professional Markets Manager

    2 weeks ago

    Greensboro, United States Disability Solutions Full time

    Job Description:At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.Being a Great Place to Work is core to how we drive Responsible Growth. This includes our...

  • Growth Marketing Specialist: Elevating E-commerce Success

    3 weeks ago

    Greensboro, United States SureDone Full time

    SureDone is seeking a Growth Marketing Specialist to drive our e-commerce marketing strategy forward. This role involves developing and executing campaigns that attract leads, improve SEO, and dominate social media platforms.As a Growth Marketing Specialist, you will be responsible for crafting lead generation campaigns that resonate with our target...